Nonprofit communications a mission-driven and human-centered approach

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, se...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Gaggin, Kelly C. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York ; London Routledge 2024
Schlagworte:	bicssc / Economics bicssc / Advertising bicssc / Public ownership / nationalization bicssc / Humanities bicssc / Media studies bicssc / Press & journalism bicssc / Non-profitmaking organizations bicssc / Public relations bisacsh / BUSINESS & ECONOMICS / Public Relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies
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