Nonprofit communications a mission-driven and human-centered approach
This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, se...
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| Format: | Buch |
| Sprache: | English |
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New York ; London
Routledge
2024
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| 520 | |a This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant’s heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. This text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served.This book is an indispensable text for undergraduate and graduate courses in nonprofit strategic communications and/or management as well as an essential resource for nonprofit industry professionals.Online resources also accompany this text. For instructors: lecture slides, syllabus, chapter quizzes. For students: planning templates for DEEEM model. Please visit www.routledge.com/9781032461144 | ||
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| 650 | 4 | |a bicssc / Media studies | |
| 650 | 4 | |a bicssc / Press & journalism | |
| 650 | 4 | |a bicssc / Non-profitmaking organizations | |
| 650 | 4 | |a bicssc / Public relations | |
| 650 | 4 | |a bisacsh / BUSINESS & ECONOMICS / Public Relations | |
| 650 | 4 | |a bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-003-38014-6 |
Datensatz im Suchindex
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| id | DE-604.BV049685202 |
| illustrated | Illustrated |
| index_date | 2024-09-19T15:57:26Z |
| indexdate | 2024-09-27T17:03:59Z |
| institution | BVB |
| isbn | 9781032461144 9781032461168 |
| language | English |
| oclc_num | 1430316121 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-B170 |
| owner_facet | DE-473 DE-BY-UBG DE-B170 |
| physical | 183 Seiten Illustrationen |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge |
| record_format | marc |
| spellingShingle | Gaggin, Kelly C. Nonprofit communications a mission-driven and human-centered approach bicssc / Economics bicssc / Advertising bicssc / Public ownership / nationalization bicssc / Humanities bicssc / Media studies bicssc / Press & journalism bicssc / Non-profitmaking organizations bicssc / Public relations bisacsh / BUSINESS & ECONOMICS / Public Relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies |
| title | Nonprofit communications a mission-driven and human-centered approach |
| title_auth | Nonprofit communications a mission-driven and human-centered approach |
| title_exact_search | Nonprofit communications a mission-driven and human-centered approach |
| title_full | Nonprofit communications a mission-driven and human-centered approach Kelly C. Gaggin |
| title_fullStr | Nonprofit communications a mission-driven and human-centered approach Kelly C. Gaggin |
| title_full_unstemmed | Nonprofit communications a mission-driven and human-centered approach Kelly C. Gaggin |
| title_short | Nonprofit communications |
| title_sort | nonprofit communications a mission driven and human centered approach |
| title_sub | a mission-driven and human-centered approach |
| topic | bicssc / Economics bicssc / Advertising bicssc / Public ownership / nationalization bicssc / Humanities bicssc / Media studies bicssc / Press & journalism bicssc / Non-profitmaking organizations bicssc / Public relations bisacsh / BUSINESS & ECONOMICS / Public Relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies |
| topic_facet | bicssc / Economics bicssc / Advertising bicssc / Public ownership / nationalization bicssc / Humanities bicssc / Media studies bicssc / Press & journalism bicssc / Non-profitmaking organizations bicssc / Public relations bisacsh / BUSINESS & ECONOMICS / Public Relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies |
| work_keys_str_mv | AT gagginkellyc nonprofitcommunicationsamissiondrivenandhumancenteredapproach |