The marketing analytics practitioner's guide Volume 2 Product, advertising, packaging, biometrics, price and promotion
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New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo
World Scientific
[2024]
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Datensatz im Suchindex
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author | Charan, Ashok |
author_GND | (DE-588)1075195837 |
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building | Verbundindex |
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genre | (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Lehrbuch |
id | DE-604.BV049680867 |
illustrated | Illustrated |
indexdate | 2025-01-28T06:29:19Z |
institution | BVB |
isbn | 9789811276026 9789811274480 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035023664 |
oclc_num | 1443580341 |
open_access_boolean | |
owner | DE-20 DE-739 |
owner_facet | DE-20 DE-739 |
physical | xxii, 330 Seiten Illustrationen, Diagramme |
publishDate | 2024 |
publishDateSearch | 2024 |
publishDateSort | 2024 |
publisher | World Scientific |
record_format | marc |
spelling | Charan, Ashok Verfasser (DE-588)1075195837 aut The marketing analytics practitioner's guide Volume 2 Product, advertising, packaging, biometrics, price and promotion Ashok Charan New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo World Scientific [2024] xxii, 330 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Produktpolitik (DE-588)4134655-5 s Werbung (DE-588)4065541-6 s DE-604 (DE-604)BV049680844 2 Erscheint auch als Online-Ausgabe, ebook 978-981-127-449-7 Erscheint auch als Online-Ausgabe 978-981-127-509-8 |
spellingShingle | Charan, Ashok The marketing analytics practitioner's guide Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Produktpolitik (DE-588)4134655-5 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4065541-6 (DE-588)4134655-5 (DE-588)4123623-3 |
title | The marketing analytics practitioner's guide |
title_auth | The marketing analytics practitioner's guide |
title_exact_search | The marketing analytics practitioner's guide |
title_full | The marketing analytics practitioner's guide Volume 2 Product, advertising, packaging, biometrics, price and promotion Ashok Charan |
title_fullStr | The marketing analytics practitioner's guide Volume 2 Product, advertising, packaging, biometrics, price and promotion Ashok Charan |
title_full_unstemmed | The marketing analytics practitioner's guide Volume 2 Product, advertising, packaging, biometrics, price and promotion Ashok Charan |
title_short | The marketing analytics practitioner's guide |
title_sort | the marketing analytics practitioner s guide product advertising packaging biometrics price and promotion |
topic | Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Produktpolitik (DE-588)4134655-5 gnd |
topic_facet | Marketing Werbung Produktpolitik Lehrbuch |
volume_link | (DE-604)BV049680844 |
work_keys_str_mv | AT charanashok themarketinganalyticspractitionersguidevolume2 |