Digital pricing a guide to strategic pricing for the digital economy
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling t...
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2023]
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| Ausgabe: | 2023 |
| Schriftenreihe: | Management for Professionals
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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