Global applications of the Internet of things in digital marketing

In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to be...

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Bibliographische Detailangaben
Weitere Verfasser: Naim, Arshi 1976- (HerausgeberIn), Devi, V. Ajantha 1981- (HerausgeberIn)
Format: Buch
Sprache:English
Veröffentlicht: Hershey, Pennsylvania IGI Global [2023]
Schriftenreihe:Advances in marketing, customer relationship management, and E-services (AMCRMES)
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