Social media in musical theatre

"This book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical develop...

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Bibliographische Detailangaben
1. Verfasser: Boffone, Trevor 1985- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London ; New York ; Oxford ; New Delhi ; Sydney Methuen drama, Bloomsbury Publishing 2024
Schriftenreihe:Topics in musical theatre
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Beschreibung
Zusammenfassung:"This book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok"
Beschreibung:116 Seiten 17 cm
ISBN:9781350358560