Starting and Running a Business All-In-One for Dummies
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
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John Wiley & Sons, Incorporated
2023
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| Ausgabe: | 4th ed |
| Online-Zugang: | HWR01 |
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| 100 | 1 | |a Barrow, Colin |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Starting and Running a Business All-In-One for Dummies |
| 250 | |a 4th ed | ||
| 264 | 1 | |a Newark |b John Wiley & Sons, Incorporated |c 2023 | |
| 264 | 4 | |c ©2023 | |
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| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Intro -- Title Page -- Copyright -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Book 1: Laying the Groundwork -- Chapter 1: Preparing for Business -- Getting in Shape to Start Up -- Confirming Viability -- Getting Help -- Entering an Incubator -- Assisting Inventors -- Chapter 2: Arranging the Foundations -- Structuring Your Business -- Safeguarding Your Business Assets -- Working from Home -- Chapter 3: Can You Do the Business? -- Deciding What You Want from a Business -- Exploring Different Types of Business -- Assessing Yourself -- Taking the Make-or-Buy Decision -- Chapter 4: Preparing the Business Plan -- Finding a Reason to Write a Business Plan -- Writing Up Your Business Plan -- Using Business Planning Software -- Presenting Your Plan -- Chapter 5: Establishing Your Starting Position -- Introducing SWOT Analysis -- Identifying Strengths and Weaknesses -- Analysing Your Situation in 3-D -- Chapter 6: Researching Your Customers and Competitors -- Anatomy of a Customer -- Determining Which Customers Buy What -- Seeing Your Product through Your Customers' Eyes -- Sizing Up Competitors -- Calculating Your Market Share -- Introducing Market Research -- Book 2: Sorting Out Your Finances -- Chapter 1: Finding the Money -- Assessing How Much Money You Need -- Reviewing Your Financing Options -- Determining the Best Source of Finance for You -- Going for Debt -- Sharing Out the Spoils -- Chapter 2: Seeking Alternative Funding -- Researching and Obtaining Grants -- Applying for Awards -- Paying for Help -- Playing to the Crowd -- Comparing Accelerators and Incubators -- Chapter 3: Figuring Out the Figures -- Understanding Your Accounts -- Balancing the Books -- Analysing Performance -- Accounting for Pricing -- Chapter 4: Budgeting for Beginners | |
| 505 | 8 | |a Constructing a Budget -- Exploring Budgeting Alternatives -- Capital Budgeting -- Book 3: Finding and Managing Staff -- Chapter 1: Staying on the Right Side of the Law -- Cutting Through the Red Tape -- Knowing What the Law Expects from You -- Going the Extra Distance -- Deciding Who Has Rights -- Figuring Out the Contract and Other Employment Policies -- Managing Without an HR Department -- Getting Help and Advice -- Chapter 2: Finding and Interviewing Job Candidates -- Identifying the Gap -- Getting It Right from the Start -- Considering Diversity -- Sorting the Wheat from the Chaff - CVs and Application Forms -- Handling the Practicalities of Interviews -- Planning the Interviews -- Checking Up on Your Chosen Candidate -- Offering a Job to Your Dream Candidate -- Chapter 3: Employing People Successfully -- Motivating and Rewarding Employees -- Managing the Admin -- Chapter 4: Disciplining and Dismissing Staff -- Resolving Disputes -- Dismissing Staff - the Right Way -- Dismissing Staff - the Wrong Way -- Tying Up the Loose Ends -- Facing Tribunals - Something to Be Avoided -- Chapter 5: Inspiring Employees to Better Performance -- Introducing the Greatest Management Principle in the World -- Discovering What Employees Want -- Deciding What to Reward -- Starting with the Positive -- Making a Big Deal about the Little Things -- Considering Money and Motivation -- Chapter 6: Coaching and Development -- Playing a Coach's Role -- Coaching: A Rough Guide -- Tapping into the Coach's Expertise -- Developing and Mentoring Employees -- Chapter 7: Becoming an Expert at Performance Appraisal and Management -- Taking the First Steps -- Developing a System for Providing Immediate Performance Feedback -- Reducing Shrinkage -- Reading the Results -- Appraising Performance: Why It Matters -- Spelling Out the Performance Appraisal Process | |
| 505 | 8 | |a Preparing for the No-Surprises Appraisal -- Book 4: Keeping on Top of the Books -- Chapter 1: Recording the Financial Facts -- Keeping the Books -- Maintaining the Right Paperwork -- Filing Your Accounts -- Managing Your Accountant -- Protecting Your Business Against Internal Fraud -- Insuring Your Cash through Fidelity Bonds -- Chapter 2: Managing Your Tax Position -- Tackling Taxes for Different Types of Businesses -- Paying Taxes -- Handling Employment Taxes -- Surviving a Tax Investigation -- Chapter 3: How Investors Read a Financial Report -- Analysing Financial Reports with Ratios -- Finding Financial Facts -- Introducing the Audit Report -- Perusing the Footnotes -- Book 5: Marketing and Advertising Your Wares -- Chapter 1: Taking a Closer Look at Customers -- Who Are Your Customers? -- Discovering Why Your Customers Buy -- Finding Out How Your Customers Make Choices -- Remembering the Big Picture -- Dealing with Business Customers -- Chapter 2: Defining Your Business Mission, Vision, Objectives and Values -- Developing Your Concept -- Composing Your Mission Statement -- Seeing the Vision -- Setting Objectives and Goals -- Establishing High Values -- Chapter 3: Marketing and Selling Your Product or Service -- Making Up the Marketing Mix -- Defining Your Product or Service Parameters -- Using Advertising to Tell Your Story -- Getting into the News -- Selling for Business Success -- Settling on a Price -- Pondering Place and Distribution -- Appreciating People, Physical Evidence and Process -- Looking at Legal Issues in Marketing -- Chapter 4: Creating and Placing Ads -- Deciding on Your Budget -- Writing and Designing Your Ads -- Placing Newspaper and Magazine Ads -- Considering Directories and Their Digital Alternatives -- Broadcasting Your Message on Radio, TV and Online -- Snail-Mailing and Emailing Your Customers Directly | |
| 505 | 8 | |a Using Billboards and Other Outdoor Ads -- Chapter 5: Public Relations and Publicity -- The Relationship between Public Relations and Publicity -- Becoming a News Source -- Spreading Your News -- Crisis Communications: Dealing with Bad News -- Chapter 6: Doing Business Online -- Appreciating the Power of the Internet -- Reviewing What You Can Do Online -- Establishing an Internet Presence with a Website -- Selling Goods and Services -- Gaining and Monitoring Visibility -- Practising Safe Online Business -- Chapter 7: Social Media Engagement -- Explaining the Why, Who and How of Social Media Engagement -- Watching your competitors -- Establishing a social media policy -- Using Platforms and More -- Leveraging Audio and Video for Engagement -- Considering Other Social Media Engagement Tools -- Making Use of Hashtags -- Book 6: Growing and Improving Your Business -- Chapter 1: Thinking Strategically -- Making Strategy Make a Difference -- Applying 'Off-the-Shelf' Strategies -- Checking Out Strategic Alternatives -- Coming Up with Your Own Strategy -- Chapter 2: Managing More than One Product -- Understanding the Product/Service Life Cycle -- Finding Ways to Grow -- Managing Your Product Portfolio -- Extending Your E-Penetration -- Buying Out Competitors -- Chapter 3: Improving Your Company's Performance -- Checking Your Internal Systems -- Retaining Customers -- Improving Productivity -- Chapter 4: Franchising for Growth -- Defining a Franchise -- Considering Your Franchise Options -- Weighing the Advantages and Disadvantages -- Doing the Pilot -- Finding Franchisees -- Rolling Out the Franchise -- Chapter 5: Funding Expansion -- Dealing with Financiers Post-Investment -- Investing in Future Rounds -- Considering a Public Listing -- Finding Alternative Funding and Online Platform Funders -- Dealing with Challenger Banks | |
| 505 | 8 | |a Chapter 6: Becoming a Great Manager -- Building a Team -- Coaching and Training -- Appraising Performance -- Developing a Winning Leadership Style -- Measuring Morale -- Index -- About the Authors -- Connect with Dummies -- End User License Agreement | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Barrow, Colin |t Starting and Running a Business All-In-One for Dummies |d Newark : John Wiley & Sons, Incorporated,c2023 |z 9781394201655 |
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Datensatz im Suchindex
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| author | Barrow, Colin |
| author_facet | Barrow, Colin |
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| author_variant | c b cb |
| building | Verbundindex |
| bvnumber | BV049409718 |
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| contents | Intro -- Title Page -- Copyright -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Book 1: Laying the Groundwork -- Chapter 1: Preparing for Business -- Getting in Shape to Start Up -- Confirming Viability -- Getting Help -- Entering an Incubator -- Assisting Inventors -- Chapter 2: Arranging the Foundations -- Structuring Your Business -- Safeguarding Your Business Assets -- Working from Home -- Chapter 3: Can You Do the Business? -- Deciding What You Want from a Business -- Exploring Different Types of Business -- Assessing Yourself -- Taking the Make-or-Buy Decision -- Chapter 4: Preparing the Business Plan -- Finding a Reason to Write a Business Plan -- Writing Up Your Business Plan -- Using Business Planning Software -- Presenting Your Plan -- Chapter 5: Establishing Your Starting Position -- Introducing SWOT Analysis -- Identifying Strengths and Weaknesses -- Analysing Your Situation in 3-D -- Chapter 6: Researching Your Customers and Competitors -- Anatomy of a Customer -- Determining Which Customers Buy What -- Seeing Your Product through Your Customers' Eyes -- Sizing Up Competitors -- Calculating Your Market Share -- Introducing Market Research -- Book 2: Sorting Out Your Finances -- Chapter 1: Finding the Money -- Assessing How Much Money You Need -- Reviewing Your Financing Options -- Determining the Best Source of Finance for You -- Going for Debt -- Sharing Out the Spoils -- Chapter 2: Seeking Alternative Funding -- Researching and Obtaining Grants -- Applying for Awards -- Paying for Help -- Playing to the Crowd -- Comparing Accelerators and Incubators -- Chapter 3: Figuring Out the Figures -- Understanding Your Accounts -- Balancing the Books -- Analysing Performance -- Accounting for Pricing -- Chapter 4: Budgeting for Beginners Constructing a Budget -- Exploring Budgeting Alternatives -- Capital Budgeting -- Book 3: Finding and Managing Staff -- Chapter 1: Staying on the Right Side of the Law -- Cutting Through the Red Tape -- Knowing What the Law Expects from You -- Going the Extra Distance -- Deciding Who Has Rights -- Figuring Out the Contract and Other Employment Policies -- Managing Without an HR Department -- Getting Help and Advice -- Chapter 2: Finding and Interviewing Job Candidates -- Identifying the Gap -- Getting It Right from the Start -- Considering Diversity -- Sorting the Wheat from the Chaff - CVs and Application Forms -- Handling the Practicalities of Interviews -- Planning the Interviews -- Checking Up on Your Chosen Candidate -- Offering a Job to Your Dream Candidate -- Chapter 3: Employing People Successfully -- Motivating and Rewarding Employees -- Managing the Admin -- Chapter 4: Disciplining and Dismissing Staff -- Resolving Disputes -- Dismissing Staff - the Right Way -- Dismissing Staff - the Wrong Way -- Tying Up the Loose Ends -- Facing Tribunals - Something to Be Avoided -- Chapter 5: Inspiring Employees to Better Performance -- Introducing the Greatest Management Principle in the World -- Discovering What Employees Want -- Deciding What to Reward -- Starting with the Positive -- Making a Big Deal about the Little Things -- Considering Money and Motivation -- Chapter 6: Coaching and Development -- Playing a Coach's Role -- Coaching: A Rough Guide -- Tapping into the Coach's Expertise -- Developing and Mentoring Employees -- Chapter 7: Becoming an Expert at Performance Appraisal and Management -- Taking the First Steps -- Developing a System for Providing Immediate Performance Feedback -- Reducing Shrinkage -- Reading the Results -- Appraising Performance: Why It Matters -- Spelling Out the Performance Appraisal Process Preparing for the No-Surprises Appraisal -- Book 4: Keeping on Top of the Books -- Chapter 1: Recording the Financial Facts -- Keeping the Books -- Maintaining the Right Paperwork -- Filing Your Accounts -- Managing Your Accountant -- Protecting Your Business Against Internal Fraud -- Insuring Your Cash through Fidelity Bonds -- Chapter 2: Managing Your Tax Position -- Tackling Taxes for Different Types of Businesses -- Paying Taxes -- Handling Employment Taxes -- Surviving a Tax Investigation -- Chapter 3: How Investors Read a Financial Report -- Analysing Financial Reports with Ratios -- Finding Financial Facts -- Introducing the Audit Report -- Perusing the Footnotes -- Book 5: Marketing and Advertising Your Wares -- Chapter 1: Taking a Closer Look at Customers -- Who Are Your Customers? -- Discovering Why Your Customers Buy -- Finding Out How Your Customers Make Choices -- Remembering the Big Picture -- Dealing with Business Customers -- Chapter 2: Defining Your Business Mission, Vision, Objectives and Values -- Developing Your Concept -- Composing Your Mission Statement -- Seeing the Vision -- Setting Objectives and Goals -- Establishing High Values -- Chapter 3: Marketing and Selling Your Product or Service -- Making Up the Marketing Mix -- Defining Your Product or Service Parameters -- Using Advertising to Tell Your Story -- Getting into the News -- Selling for Business Success -- Settling on a Price -- Pondering Place and Distribution -- Appreciating People, Physical Evidence and Process -- Looking at Legal Issues in Marketing -- Chapter 4: Creating and Placing Ads -- Deciding on Your Budget -- Writing and Designing Your Ads -- Placing Newspaper and Magazine Ads -- Considering Directories and Their Digital Alternatives -- Broadcasting Your Message on Radio, TV and Online -- Snail-Mailing and Emailing Your Customers Directly Using Billboards and Other Outdoor Ads -- Chapter 5: Public Relations and Publicity -- The Relationship between Public Relations and Publicity -- Becoming a News Source -- Spreading Your News -- Crisis Communications: Dealing with Bad News -- Chapter 6: Doing Business Online -- Appreciating the Power of the Internet -- Reviewing What You Can Do Online -- Establishing an Internet Presence with a Website -- Selling Goods and Services -- Gaining and Monitoring Visibility -- Practising Safe Online Business -- Chapter 7: Social Media Engagement -- Explaining the Why, Who and How of Social Media Engagement -- Watching your competitors -- Establishing a social media policy -- Using Platforms and More -- Leveraging Audio and Video for Engagement -- Considering Other Social Media Engagement Tools -- Making Use of Hashtags -- Book 6: Growing and Improving Your Business -- Chapter 1: Thinking Strategically -- Making Strategy Make a Difference -- Applying 'Off-the-Shelf' Strategies -- Checking Out Strategic Alternatives -- Coming Up with Your Own Strategy -- Chapter 2: Managing More than One Product -- Understanding the Product/Service Life Cycle -- Finding Ways to Grow -- Managing Your Product Portfolio -- Extending Your E-Penetration -- Buying Out Competitors -- Chapter 3: Improving Your Company's Performance -- Checking Your Internal Systems -- Retaining Customers -- Improving Productivity -- Chapter 4: Franchising for Growth -- Defining a Franchise -- Considering Your Franchise Options -- Weighing the Advantages and Disadvantages -- Doing the Pilot -- Finding Franchisees -- Rolling Out the Franchise -- Chapter 5: Funding Expansion -- Dealing with Financiers Post-Investment -- Investing in Future Rounds -- Considering a Public Listing -- Finding Alternative Funding and Online Platform Funders -- Dealing with Challenger Banks Chapter 6: Becoming a Great Manager -- Building a Team -- Coaching and Training -- Appraising Performance -- Developing a Winning Leadership Style -- Measuring Morale -- Index -- About the Authors -- Connect with Dummies -- End User License Agreement |
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| edition | 4th ed |
| format | Electronic eBook |
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| id | DE-604.BV049409718 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:05:38Z |
| indexdate | 2024-07-10T10:06:19Z |
| institution | BVB |
| isbn | 9781394201662 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034736802 |
| oclc_num | 1410703966 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (947 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | John Wiley & Sons, Incorporated |
| record_format | marc |
| spelling | Barrow, Colin Verfasser aut Starting and Running a Business All-In-One for Dummies 4th ed Newark John Wiley & Sons, Incorporated 2023 ©2023 1 Online-Ressource (947 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Intro -- Title Page -- Copyright -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Book 1: Laying the Groundwork -- Chapter 1: Preparing for Business -- Getting in Shape to Start Up -- Confirming Viability -- Getting Help -- Entering an Incubator -- Assisting Inventors -- Chapter 2: Arranging the Foundations -- Structuring Your Business -- Safeguarding Your Business Assets -- Working from Home -- Chapter 3: Can You Do the Business? -- Deciding What You Want from a Business -- Exploring Different Types of Business -- Assessing Yourself -- Taking the Make-or-Buy Decision -- Chapter 4: Preparing the Business Plan -- Finding a Reason to Write a Business Plan -- Writing Up Your Business Plan -- Using Business Planning Software -- Presenting Your Plan -- Chapter 5: Establishing Your Starting Position -- Introducing SWOT Analysis -- Identifying Strengths and Weaknesses -- Analysing Your Situation in 3-D -- Chapter 6: Researching Your Customers and Competitors -- Anatomy of a Customer -- Determining Which Customers Buy What -- Seeing Your Product through Your Customers' Eyes -- Sizing Up Competitors -- Calculating Your Market Share -- Introducing Market Research -- Book 2: Sorting Out Your Finances -- Chapter 1: Finding the Money -- Assessing How Much Money You Need -- Reviewing Your Financing Options -- Determining the Best Source of Finance for You -- Going for Debt -- Sharing Out the Spoils -- Chapter 2: Seeking Alternative Funding -- Researching and Obtaining Grants -- Applying for Awards -- Paying for Help -- Playing to the Crowd -- Comparing Accelerators and Incubators -- Chapter 3: Figuring Out the Figures -- Understanding Your Accounts -- Balancing the Books -- Analysing Performance -- Accounting for Pricing -- Chapter 4: Budgeting for Beginners Constructing a Budget -- Exploring Budgeting Alternatives -- Capital Budgeting -- Book 3: Finding and Managing Staff -- Chapter 1: Staying on the Right Side of the Law -- Cutting Through the Red Tape -- Knowing What the Law Expects from You -- Going the Extra Distance -- Deciding Who Has Rights -- Figuring Out the Contract and Other Employment Policies -- Managing Without an HR Department -- Getting Help and Advice -- Chapter 2: Finding and Interviewing Job Candidates -- Identifying the Gap -- Getting It Right from the Start -- Considering Diversity -- Sorting the Wheat from the Chaff - CVs and Application Forms -- Handling the Practicalities of Interviews -- Planning the Interviews -- Checking Up on Your Chosen Candidate -- Offering a Job to Your Dream Candidate -- Chapter 3: Employing People Successfully -- Motivating and Rewarding Employees -- Managing the Admin -- Chapter 4: Disciplining and Dismissing Staff -- Resolving Disputes -- Dismissing Staff - the Right Way -- Dismissing Staff - the Wrong Way -- Tying Up the Loose Ends -- Facing Tribunals - Something to Be Avoided -- Chapter 5: Inspiring Employees to Better Performance -- Introducing the Greatest Management Principle in the World -- Discovering What Employees Want -- Deciding What to Reward -- Starting with the Positive -- Making a Big Deal about the Little Things -- Considering Money and Motivation -- Chapter 6: Coaching and Development -- Playing a Coach's Role -- Coaching: A Rough Guide -- Tapping into the Coach's Expertise -- Developing and Mentoring Employees -- Chapter 7: Becoming an Expert at Performance Appraisal and Management -- Taking the First Steps -- Developing a System for Providing Immediate Performance Feedback -- Reducing Shrinkage -- Reading the Results -- Appraising Performance: Why It Matters -- Spelling Out the Performance Appraisal Process Preparing for the No-Surprises Appraisal -- Book 4: Keeping on Top of the Books -- Chapter 1: Recording the Financial Facts -- Keeping the Books -- Maintaining the Right Paperwork -- Filing Your Accounts -- Managing Your Accountant -- Protecting Your Business Against Internal Fraud -- Insuring Your Cash through Fidelity Bonds -- Chapter 2: Managing Your Tax Position -- Tackling Taxes for Different Types of Businesses -- Paying Taxes -- Handling Employment Taxes -- Surviving a Tax Investigation -- Chapter 3: How Investors Read a Financial Report -- Analysing Financial Reports with Ratios -- Finding Financial Facts -- Introducing the Audit Report -- Perusing the Footnotes -- Book 5: Marketing and Advertising Your Wares -- Chapter 1: Taking a Closer Look at Customers -- Who Are Your Customers? -- Discovering Why Your Customers Buy -- Finding Out How Your Customers Make Choices -- Remembering the Big Picture -- Dealing with Business Customers -- Chapter 2: Defining Your Business Mission, Vision, Objectives and Values -- Developing Your Concept -- Composing Your Mission Statement -- Seeing the Vision -- Setting Objectives and Goals -- Establishing High Values -- Chapter 3: Marketing and Selling Your Product or Service -- Making Up the Marketing Mix -- Defining Your Product or Service Parameters -- Using Advertising to Tell Your Story -- Getting into the News -- Selling for Business Success -- Settling on a Price -- Pondering Place and Distribution -- Appreciating People, Physical Evidence and Process -- Looking at Legal Issues in Marketing -- Chapter 4: Creating and Placing Ads -- Deciding on Your Budget -- Writing and Designing Your Ads -- Placing Newspaper and Magazine Ads -- Considering Directories and Their Digital Alternatives -- Broadcasting Your Message on Radio, TV and Online -- Snail-Mailing and Emailing Your Customers Directly Using Billboards and Other Outdoor Ads -- Chapter 5: Public Relations and Publicity -- The Relationship between Public Relations and Publicity -- Becoming a News Source -- Spreading Your News -- Crisis Communications: Dealing with Bad News -- Chapter 6: Doing Business Online -- Appreciating the Power of the Internet -- Reviewing What You Can Do Online -- Establishing an Internet Presence with a Website -- Selling Goods and Services -- Gaining and Monitoring Visibility -- Practising Safe Online Business -- Chapter 7: Social Media Engagement -- Explaining the Why, Who and How of Social Media Engagement -- Watching your competitors -- Establishing a social media policy -- Using Platforms and More -- Leveraging Audio and Video for Engagement -- Considering Other Social Media Engagement Tools -- Making Use of Hashtags -- Book 6: Growing and Improving Your Business -- Chapter 1: Thinking Strategically -- Making Strategy Make a Difference -- Applying 'Off-the-Shelf' Strategies -- Checking Out Strategic Alternatives -- Coming Up with Your Own Strategy -- Chapter 2: Managing More than One Product -- Understanding the Product/Service Life Cycle -- Finding Ways to Grow -- Managing Your Product Portfolio -- Extending Your E-Penetration -- Buying Out Competitors -- Chapter 3: Improving Your Company's Performance -- Checking Your Internal Systems -- Retaining Customers -- Improving Productivity -- Chapter 4: Franchising for Growth -- Defining a Franchise -- Considering Your Franchise Options -- Weighing the Advantages and Disadvantages -- Doing the Pilot -- Finding Franchisees -- Rolling Out the Franchise -- Chapter 5: Funding Expansion -- Dealing with Financiers Post-Investment -- Investing in Future Rounds -- Considering a Public Listing -- Finding Alternative Funding and Online Platform Funders -- Dealing with Challenger Banks Chapter 6: Becoming a Great Manager -- Building a Team -- Coaching and Training -- Appraising Performance -- Developing a Winning Leadership Style -- Measuring Morale -- Index -- About the Authors -- Connect with Dummies -- End User License Agreement Erscheint auch als Druck-Ausgabe Barrow, Colin Starting and Running a Business All-In-One for Dummies Newark : John Wiley & Sons, Incorporated,c2023 9781394201655 |
| spellingShingle | Barrow, Colin Starting and Running a Business All-In-One for Dummies Intro -- Title Page -- Copyright -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Book 1: Laying the Groundwork -- Chapter 1: Preparing for Business -- Getting in Shape to Start Up -- Confirming Viability -- Getting Help -- Entering an Incubator -- Assisting Inventors -- Chapter 2: Arranging the Foundations -- Structuring Your Business -- Safeguarding Your Business Assets -- Working from Home -- Chapter 3: Can You Do the Business? -- Deciding What You Want from a Business -- Exploring Different Types of Business -- Assessing Yourself -- Taking the Make-or-Buy Decision -- Chapter 4: Preparing the Business Plan -- Finding a Reason to Write a Business Plan -- Writing Up Your Business Plan -- Using Business Planning Software -- Presenting Your Plan -- Chapter 5: Establishing Your Starting Position -- Introducing SWOT Analysis -- Identifying Strengths and Weaknesses -- Analysing Your Situation in 3-D -- Chapter 6: Researching Your Customers and Competitors -- Anatomy of a Customer -- Determining Which Customers Buy What -- Seeing Your Product through Your Customers' Eyes -- Sizing Up Competitors -- Calculating Your Market Share -- Introducing Market Research -- Book 2: Sorting Out Your Finances -- Chapter 1: Finding the Money -- Assessing How Much Money You Need -- Reviewing Your Financing Options -- Determining the Best Source of Finance for You -- Going for Debt -- Sharing Out the Spoils -- Chapter 2: Seeking Alternative Funding -- Researching and Obtaining Grants -- Applying for Awards -- Paying for Help -- Playing to the Crowd -- Comparing Accelerators and Incubators -- Chapter 3: Figuring Out the Figures -- Understanding Your Accounts -- Balancing the Books -- Analysing Performance -- Accounting for Pricing -- Chapter 4: Budgeting for Beginners Constructing a Budget -- Exploring Budgeting Alternatives -- Capital Budgeting -- Book 3: Finding and Managing Staff -- Chapter 1: Staying on the Right Side of the Law -- Cutting Through the Red Tape -- Knowing What the Law Expects from You -- Going the Extra Distance -- Deciding Who Has Rights -- Figuring Out the Contract and Other Employment Policies -- Managing Without an HR Department -- Getting Help and Advice -- Chapter 2: Finding and Interviewing Job Candidates -- Identifying the Gap -- Getting It Right from the Start -- Considering Diversity -- Sorting the Wheat from the Chaff - CVs and Application Forms -- Handling the Practicalities of Interviews -- Planning the Interviews -- Checking Up on Your Chosen Candidate -- Offering a Job to Your Dream Candidate -- Chapter 3: Employing People Successfully -- Motivating and Rewarding Employees -- Managing the Admin -- Chapter 4: Disciplining and Dismissing Staff -- Resolving Disputes -- Dismissing Staff - the Right Way -- Dismissing Staff - the Wrong Way -- Tying Up the Loose Ends -- Facing Tribunals - Something to Be Avoided -- Chapter 5: Inspiring Employees to Better Performance -- Introducing the Greatest Management Principle in the World -- Discovering What Employees Want -- Deciding What to Reward -- Starting with the Positive -- Making a Big Deal about the Little Things -- Considering Money and Motivation -- Chapter 6: Coaching and Development -- Playing a Coach's Role -- Coaching: A Rough Guide -- Tapping into the Coach's Expertise -- Developing and Mentoring Employees -- Chapter 7: Becoming an Expert at Performance Appraisal and Management -- Taking the First Steps -- Developing a System for Providing Immediate Performance Feedback -- Reducing Shrinkage -- Reading the Results -- Appraising Performance: Why It Matters -- Spelling Out the Performance Appraisal Process Preparing for the No-Surprises Appraisal -- Book 4: Keeping on Top of the Books -- Chapter 1: Recording the Financial Facts -- Keeping the Books -- Maintaining the Right Paperwork -- Filing Your Accounts -- Managing Your Accountant -- Protecting Your Business Against Internal Fraud -- Insuring Your Cash through Fidelity Bonds -- Chapter 2: Managing Your Tax Position -- Tackling Taxes for Different Types of Businesses -- Paying Taxes -- Handling Employment Taxes -- Surviving a Tax Investigation -- Chapter 3: How Investors Read a Financial Report -- Analysing Financial Reports with Ratios -- Finding Financial Facts -- Introducing the Audit Report -- Perusing the Footnotes -- Book 5: Marketing and Advertising Your Wares -- Chapter 1: Taking a Closer Look at Customers -- Who Are Your Customers? -- Discovering Why Your Customers Buy -- Finding Out How Your Customers Make Choices -- Remembering the Big Picture -- Dealing with Business Customers -- Chapter 2: Defining Your Business Mission, Vision, Objectives and Values -- Developing Your Concept -- Composing Your Mission Statement -- Seeing the Vision -- Setting Objectives and Goals -- Establishing High Values -- Chapter 3: Marketing and Selling Your Product or Service -- Making Up the Marketing Mix -- Defining Your Product or Service Parameters -- Using Advertising to Tell Your Story -- Getting into the News -- Selling for Business Success -- Settling on a Price -- Pondering Place and Distribution -- Appreciating People, Physical Evidence and Process -- Looking at Legal Issues in Marketing -- Chapter 4: Creating and Placing Ads -- Deciding on Your Budget -- Writing and Designing Your Ads -- Placing Newspaper and Magazine Ads -- Considering Directories and Their Digital Alternatives -- Broadcasting Your Message on Radio, TV and Online -- Snail-Mailing and Emailing Your Customers Directly Using Billboards and Other Outdoor Ads -- Chapter 5: Public Relations and Publicity -- The Relationship between Public Relations and Publicity -- Becoming a News Source -- Spreading Your News -- Crisis Communications: Dealing with Bad News -- Chapter 6: Doing Business Online -- Appreciating the Power of the Internet -- Reviewing What You Can Do Online -- Establishing an Internet Presence with a Website -- Selling Goods and Services -- Gaining and Monitoring Visibility -- Practising Safe Online Business -- Chapter 7: Social Media Engagement -- Explaining the Why, Who and How of Social Media Engagement -- Watching your competitors -- Establishing a social media policy -- Using Platforms and More -- Leveraging Audio and Video for Engagement -- Considering Other Social Media Engagement Tools -- Making Use of Hashtags -- Book 6: Growing and Improving Your Business -- Chapter 1: Thinking Strategically -- Making Strategy Make a Difference -- Applying 'Off-the-Shelf' Strategies -- Checking Out Strategic Alternatives -- Coming Up with Your Own Strategy -- Chapter 2: Managing More than One Product -- Understanding the Product/Service Life Cycle -- Finding Ways to Grow -- Managing Your Product Portfolio -- Extending Your E-Penetration -- Buying Out Competitors -- Chapter 3: Improving Your Company's Performance -- Checking Your Internal Systems -- Retaining Customers -- Improving Productivity -- Chapter 4: Franchising for Growth -- Defining a Franchise -- Considering Your Franchise Options -- Weighing the Advantages and Disadvantages -- Doing the Pilot -- Finding Franchisees -- Rolling Out the Franchise -- Chapter 5: Funding Expansion -- Dealing with Financiers Post-Investment -- Investing in Future Rounds -- Considering a Public Listing -- Finding Alternative Funding and Online Platform Funders -- Dealing with Challenger Banks Chapter 6: Becoming a Great Manager -- Building a Team -- Coaching and Training -- Appraising Performance -- Developing a Winning Leadership Style -- Measuring Morale -- Index -- About the Authors -- Connect with Dummies -- End User License Agreement |
| title | Starting and Running a Business All-In-One for Dummies |
| title_auth | Starting and Running a Business All-In-One for Dummies |
| title_exact_search | Starting and Running a Business All-In-One for Dummies |
| title_exact_search_txtP | Starting and Running a Business All-In-One for Dummies |
| title_full | Starting and Running a Business All-In-One for Dummies |
| title_fullStr | Starting and Running a Business All-In-One for Dummies |
| title_full_unstemmed | Starting and Running a Business All-In-One for Dummies |
| title_short | Starting and Running a Business All-In-One for Dummies |
| title_sort | starting and running a business all in one for dummies |
| work_keys_str_mv | AT barrowcolin startingandrunningabusinessallinonefordummies |