Dealing with Socially Responsible Consumers Studies in Marketing

Dealing with Socially Responsible Consumers Studies in Marketing

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Bibliographische Detailangaben
1. Verfasser: Bhattacharyya, Jishnu (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Singapore Palgrave Macmillan 2023
Ausgabe:1st ed
Schlagworte:
Marketing
Soziomarketing
Corporate Social Responsibility
Aufsatzsammlung
Online-Zugang:DE-2070s
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Inhaltsangabe:
  • Intro
  • Acknowledgments
  • Editorial Advisors
  • List of Reviewers
  • Contents
  • Editor and Contributors
  • About the Editor
  • Contributors
  • List of Figures
  • List of Tables
  • An Overview of Different Approaches to Dealing with Socially Responsible Consumers
  • Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World
  • 1 Introduction: The Mission
  • 2 Development: The Way
  • 3 Closing: The Message
  • Recommended Readings
  • Socially Responsible Marketing in Emerging Economies
  • 1 Introduction
  • 2 Emerging Economies
  • 2.1 Market Heterogeneity
  • 2.2 Sociopolitical Governance
  • 2.3 Unbranded Competition
  • 2.4 Chronic Shortage of Resources
  • 2.5 Inadequate Infrastructure
  • 3 Turkey's "Best" Practices
  • 4 Opinion Leaders' View on CSR and SRMA in Turkey
  • 4.1 Approaching CSR Without a Hierarchy
  • 4.2 Approaching CSR as a Tribe
  • 4.3 Approaching CSR Sincerely
  • 4.4 Approaching CSR Radically
  • 5 Conclusion
  • References
  • Nature-Based Social Welfare and Socially Responsible Consumption: Is Circular Economy a Viable Solution?
  • 1 Introduction
  • 2 Social Welfare and Consumption
  • 3 Circular Economy: Between N-BSW and Consumption
  • 4 Does the Circular Economy Fit in with Socially Responsible Consumption?
  • 5 Conclusion
  • References
  • Sharing Economy: The Concepts and Cases
  • 1 Introduction
  • 2 Enablers of Collaborative Consumption
  • 3 Prominent Themes and Theories
  • 4 Conclusions and Agenda for Future Research
  • References
  • Collaborative Consumption: The Future of Sharing Economy
  • 1 Introduction
  • 2 CC: Technological Amalgamation of Ownership and Sharing Economy
  • 3 The Triadic Framework of Consumer Collaboration (CC)
  • 3.1 Customer
  • 3.2 Peer Service Provider
  • 3.3 Platform Provider
  • 4 The Future of Collaborative Consumption
  • 5 Vignettes on Collaborative Consumption
  • References
  • The Profile of Potential Youth Volunteers in the Face of Bullying: An Attempt at Segmentation from the Perspective of Willingness to Collaborate as a Volunteer
  • 1 Introduction
  • 2 Social Marketing and Behaviour: Main Motivations and Barriers to Volunteering
  • 2.1 Social Marketing and Behaviour
  • 2.2 Motivations and Barriers to Collaboration as a Volunteer
  • 3 Methodology
  • 4 Results
  • 5 Marketing Proposals
  • 6 Conclusions, Limitations and Future Research Directions
  • References
  • An Unexpected Journey: Designing a Framework to Use Social Media for Consumer Well-Being
  • 1 Introduction
  • 2 Social Media for Consumer Well-Being
  • 3 Designing a Framework to Use Social Media for Consumer Well-Being
  • 3.1 Identification of Models
  • 3.1.1 Model A-Customer Satisfaction
  • 3.1.2 Model B-Positive Emotions and Perceived Value of Life
  • 3.2 Model-Specific Strategic Actions
  • 3.2.1 Model B-Positive Emotions and Perceived Value of Life
  • 3.3 Outcomes
  • 4 Summary
  • 5 Directions for Future Work
  • References
  • Socially Responsible Consumption and Marketing in Practice
  • 1 Introduction
  • 2 The Rise of Social Media
  • 3 Social Media and Social Activism
  • 4 Social Media for Social Change
  • 4.1 Case Study: #PayUp
  • 4.1.1 #PayUp Campaign Partners and Supporters
  • 4.1.2 Campaign Accomplishments
  • 4.1.3 Learnings/Implications
  • 4.2 Case Study: #HashtagRevolt
  • 4.2.1 #HashtagRevolt Campaign Partners and Supporters
  • 4.2.2 Campaign Accomplishments
  • 4.2.3 Learnings and Implications
  • 5 Issues, Limitations, and Next Steps
  • References
  • Eco Marketing: Cultivating Green Consumers and Communities-Marketing Strategies to Facilitate Green Purchase Behavior
  • 1 Introduction
  • 2 Segments
  • 2.1 Environmental Consciousness
  • 2.1.1 "Green Need not Be Expensive"-The IKEA Way
  • 2.1.2 Green = Less Effective?
  • 2.1.3 Tesla-"Green &amp
  • Powerful"
  • 2.1.4 The Green Consumption Effect
  • 2.2 Gender
  • 2.3 Moral Character
  • 2.4 Individual Self or Personality
  • 2.4.1 Self-Accountability
  • 2.4.2 Self-Concept Clarity
  • 2.5 Cultural Identity
  • 2.5.1 Good Country Index
  • 2.5.2 Lifestyle
  • 2.5.3 Consumption Orientation
  • 2.5.4 Connectedness
  • 2.5.5 Grassroot
  • 2.6 Political Ideology
  • 2.6.1 Conservatives and Eco-Friendly Labels
  • 3 Discussion
  • 3.1 Learn from Disney
  • 4 Limitations and Future Research Directions
  • References
  • Promoting Mindfulness Behavior at Buffet Restaurant
  • 1 Introduction
  • 2 Literature Review
  • 3 Method
  • 3.1 Setting
  • 3.2 Data Sources
  • 3.3 Data Analysis
  • 4 Findings
  • 4.1 Reasons for Food Waste
  • 4.2 Mindful Behavior
  • 5 Discussion and Recommendations
  • 6 Limitation and Future
  • 7 Conclusion
  • References
  • How Farmers Present a Sustainable Product to Socially Responsible Consumers-An Approach to Local Organic Agriculture
  • 1 Introduction
  • 2 Conceptual Background
  • 2.1 Sustainability
  • 2.1.1 The Green Market
  • 3 The Case
  • 3.1 The Farm Products
  • 3.2 Fair Trade Prices
  • 3.3 Personal Communication
  • 3.4 Distribution in Local Markets
  • 4 Lessons Learned-Discussion and Challenges
  • 5 Conclusions
  • References
  • It's Time to Rethink the Consumption of Genetically Modified Foods
  • 1 The Rise of Ethical Consumption
  • 2 GMO Dilemma
  • 3 Scientific Research on GMO
  • 4 Relabeling GMO
  • 5 Future of GMO Consumption
  • References
  • Millet and Money Promoting Sustainable Consumption in Southern Orissa
  • 1 Introduction
  • 2 Millets: What and Why?
  • 2.1 Is Millet Cultivation Promoting Sustainable Growth?
  • 3 Millets in India: Production and Consumption
  • 3.1 Declining Consumption of Millet Led to National Millet Mission
  • 4 Odisha: The Leader in the Millet Mission
  • 4.1 Salient Features of Odisha Millet Mission
  • 5 Methodology
  • 6 Harsha Trust: A Commitment to Eradicate Poverty
  • 7 The Road Ahead
  • 8 Additional Content
  • 8.1 Abbreviations
  • Annexure
  • Interview with Project Coordinator of Harsha Trust
  • Responses of Farmers Involve Millet Production
  • References
  • An Overview of Corporate Social Responsibility Ads from a Critical Perspective: A Critical Discourse Analysis of The Finish Water of Tomorrow Advertising Campaign
  • 1 Introduction
  • 2 The Dual Meaning of Corporate Social Responsibility
  • 3 Corporate Social Responsibility Activities and Advertising
  • 4 Method and Scope of the Study
  • 5 Review of Finish Tomorrow's Water Campaign Advertisements
  • 5.1 Information on the Content of the Commercials
  • 5.2 Defining the Problem in Commercials
  • 5.2.1 Positioning of the Company Outside the Problem
  • 5.2.2 Presenting the Consumer as the Source of the Problem
  • 5.3 Solution Suggestions for the Problem in Advertisements
  • 5.3.1 Consumer's Duties for Solving the Problem
  • 5.3.2 Natural Solution Tool: Finish
  • 5.4 Identification of Actors: Problem Solver Company, Limited Consumer
  • 5.4.1 Sex-Oriented Approach in Limiting Consumers
  • 5.4.2 Urban Mother as a Consumer
  • 5.4.3 Finish as Part of the Solution, not the Problem
  • 6 Conclusion and Discussion
  • References
  • Extending CSR Accreditation Brands It May Not Always Work
  • 1 Introduction
  • 2 Corporate Social Responsibility Accreditation and Claims
  • 3 Study Context
  • 3.1 Study Overview
  • 3.2 Study 1
  • 3.3 Study 2
  • 3.4 Study 3
  • 4 Lessons Learned
  • 4.1 Implications for Accreditation Brands
  • 4.2 Implications for Marketers
  • 5 Conclusion
  • References
  • The Effects of Different Dimensions of CSR Orientation on Success and Willingness to Pay for New Products: Evidence from Kickstarter!
  • 1 Introduction
  • 2 Crowdfunding and CSR.
  • 3 Dimensions of CSR
  • 4 Research Question
  • 5 Methodology
  • 6 Data and Sample
  • 7 Scales and Measures
  • 7.1 Dependent Variables
  • 7.2 Explanatory Variables
  • 8 Analysis and Results
  • 8.1 Results for Percentage of Goal Achieved
  • 8.2 Logistic Regression Results for Campaign Success
  • 8.3 Willingness to Pay
  • 9 Discussions and Implications
  • 10 Limitations and Future Research Directions
  • References
  • Teaching Case Studies
  • Sustainable Branding in Global Fast-Fashion: Consumers' and Distant Supply Chain Stakeholders' Solidarity via Social Media
  • 1 Introduction
  • 2 Sustainable Branding
  • 3 Sustainable Fast-Fashion Branding
  • 4 The Challenge Between a Global Fast-Fashion Brand and a Failing Supplier
  • 4.1 Inditex
  • 4.2 Bravo Tekstil
  • 5 Bravo Tekstil Workers' Call for Social Media Solidarity
  • 5.1 Change.Org
  • 5.2 YouTube
  • 5.3 Twitter
  • 6 A Typical Sample Consumer Journey That the Campaign Reached
  • 7 The Emerging Global Support and the Result
  • 8 Conclusion-Lessons Learned
  • 9 Discussion Questions
  • 10 Project/Activity-Based Assignment/Exercise
  • Appendix
  • References
  • How an Environmental Attitude That Generates an Engagement Strategy: The Case of Dobra
  • 1 Introduction
  • 2 Collecting Data to Understand the Disposal of a Slow Fashion Item
  • 3 Sustainable Disposal of a Slow Fashion Item: How I Did It, and Why
  • 3.1 First Contact with the Recycling Program
  • 3.2 Product Detachment
  • 3.3 Sustainable Disposal Behavior
  • 3.4 Sustainable and Engaged Disposal
  • 4 The Lessons Learned
  • Reference
  • Second-Hand Market Participation as Part of a Firm's Responsible Marketing Strategy
  • 1 Introduction
  • 1.1 Introduction to Sustainable Consumption
  • 1.2 Introduction to Second-Hand Consumption
  • 1.3 The Second-Hand Market: Forms and Channels of Second-Hand Consumption
  • 2 Second-Hand Consumption as Part of a Firm's Sustainable Marketing Strategy

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