The role of brands in an era of over-information
"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with...
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| Weitere Verfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
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| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-83 DE-898 DE-1050 URL des Erstveröffentlichers |
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