The role of brands in an era of over-information
"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-83 DE-898 DE-1050 URL des Erstveröffentlichers |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049371969 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 231019s2023 xxua||| o|||| 00||| eng d | ||
| 020 | |a 9781668483534 |9 9781668483534 | ||
| 024 | 7 | |a 10.4018/978-1-6684-8351-0 |2 doi | |
| 035 | |a (ZDB-98-IGB)9781668483534 | ||
| 035 | |a (OCoLC)1409123138 | ||
| 035 | |a (DE-599)BVBBV049371969 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-706 |a DE-83 |a DE-898 |a DE-1050 | ||
| 082 | 0 | |a 658.8/27 |2 23 | |
| 245 | 1 | 0 | |a The role of brands in an era of over-information |c Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa |
| 264 | 1 | |a Hershey PA, USA |b IGI Global |c [2023] | |
| 300 | |a 1 Online-Ressource (xv, 257 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 490 | 0 | |a Premier reference source | |
| 520 | 3 | |a "This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with branding and over-information, providing also practical cases where these concepts show their relevance"-- | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Marketing / Technological innovations | |
| 653 | 0 | |a Information overload | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 700 | 1 | |a Correia, Ricardo Fontes |d 1978- |0 (DE-588)1059705672 |4 edt | |
| 700 | 1 | |a Venciūtė, Dominyka |d 1990- |4 edt | |
| 700 | 1 | |a Sousa, Bruno |0 (DE-588)1220110191 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1-66848-351-3 |
| 856 | 4 | 0 | |u https://doi.org/10.4018/978-1-6684-8351-0 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034631903 | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-8351-0 |l DE-706 |p ZDB-98-IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-8351-0 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-8351-0 |l DE-898 |p ZDB-98-IGB |q FHR_PDA_IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-8351-0 |l DE-1050 |p ZDB-98-IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1820216435514802176 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Correia, Ricardo Fontes 1978- Venciūtė, Dominyka 1990- Sousa, Bruno |
| author2_role | edt edt edt |
| author2_variant | r f c rf rfc d v dv b s bs |
| author_GND | (DE-588)1059705672 (DE-588)1220110191 |
| author_facet | Correia, Ricardo Fontes 1978- Venciūtė, Dominyka 1990- Sousa, Bruno |
| building | Verbundindex |
| bvnumber | BV049371969 |
| collection | ZDB-98-IGB |
| ctrlnum | (ZDB-98-IGB)9781668483534 (OCoLC)1409123138 (DE-599)BVBBV049371969 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-6684-8351-0 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV049371969</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">231019s2023 xxua||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781668483534</subfield><subfield code="9">9781668483534</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-6684-8351-0</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-98-IGB)9781668483534</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1409123138</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049371969</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The role of brands in an era of over-information</subfield><subfield code="c">Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey PA, USA</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2023]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xv, 257 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES) book series</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Premier reference source</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with branding and over-information, providing also practical cases where these concepts show their relevance"--</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Technological innovations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Information overload</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Correia, Ricardo Fontes</subfield><subfield code="d">1978-</subfield><subfield code="0">(DE-588)1059705672</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Venciūtė, Dominyka</subfield><subfield code="d">1990-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sousa, Bruno</subfield><subfield code="0">(DE-588)1220110191</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1-66848-351-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/978-1-6684-8351-0</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034631903</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-8351-0</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-8351-0</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-8351-0</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHR_PDA_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-8351-0</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV049371969 |
| illustrated | Illustrated |
| indexdate | 2025-01-03T08:41:03Z |
| institution | BVB |
| isbn | 9781668483534 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034631903 |
| oclc_num | 1409123138 |
| open_access_boolean | |
| owner | DE-706 DE-83 DE-898 DE-BY-UBR DE-1050 |
| owner_facet | DE-706 DE-83 DE-898 DE-BY-UBR DE-1050 |
| physical | 1 Online-Ressource (xv, 257 Seiten) Illustrationen |
| psigel | ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | The role of brands in an era of over-information Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa Hershey PA, USA IGI Global [2023] 1 Online-Ressource (xv, 257 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source "This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with branding and over-information, providing also practical cases where these concepts show their relevance"-- Branding (Marketing) Marketing / Technological innovations Information overload (DE-588)4143413-4 Aufsatzsammlung gnd-content Correia, Ricardo Fontes 1978- (DE-588)1059705672 edt Venciūtė, Dominyka 1990- edt Sousa, Bruno (DE-588)1220110191 edt Erscheint auch als Druck-Ausgabe 1-66848-351-3 https://doi.org/10.4018/978-1-6684-8351-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The role of brands in an era of over-information |
| subject_GND | (DE-588)4143413-4 |
| title | The role of brands in an era of over-information |
| title_auth | The role of brands in an era of over-information |
| title_exact_search | The role of brands in an era of over-information |
| title_full | The role of brands in an era of over-information Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa |
| title_fullStr | The role of brands in an era of over-information Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa |
| title_full_unstemmed | The role of brands in an era of over-information Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa |
| title_short | The role of brands in an era of over-information |
| title_sort | the role of brands in an era of over information |
| topic_facet | Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-6684-8351-0 |
| work_keys_str_mv | AT correiaricardofontes theroleofbrandsinaneraofoverinformation AT venciutedominyka theroleofbrandsinaneraofoverinformation AT sousabruno theroleofbrandsinaneraofoverinformation |