Advertising in new formats and media current research and implications for marketers
The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sites, online brand communities and blogs have given advertisers new platforms to communicate and promote their messages. Two remarkable phenomena are appar...
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| Sprache: | English |
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Emerald Group Publishing Limited
2016
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| id | DE-604.BV048846302 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T09:42:29Z |
| institution | BVB |
| isbn | 9781785603129 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034111643 |
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| owner | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
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| physical | 1 Online-Ressource (412 Seiten) |
| psigel | ZDB-1-EPB |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Emerald Group Publishing Limited |
| record_format | marc |
| spellingShingle | Advertising in new formats and media current research and implications for marketers Advertising Business & Economics Advertising & Promotion Advertising Technological innovations Neue Medien (DE-588)4196910-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Online-Marketing (DE-588)7706419-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4196910-8 (DE-588)4168907-0 (DE-588)4059252-2 (DE-588)7706419-7 (DE-588)4065541-6 (DE-588)4143413-4 |
| title | Advertising in new formats and media current research and implications for marketers |
| title_auth | Advertising in new formats and media current research and implications for marketers |
| title_exact_search | Advertising in new formats and media current research and implications for marketers |
| title_full | Advertising in new formats and media current research and implications for marketers edited by Patrick De Pelsmacker |
| title_fullStr | Advertising in new formats and media current research and implications for marketers edited by Patrick De Pelsmacker |
| title_full_unstemmed | Advertising in new formats and media current research and implications for marketers edited by Patrick De Pelsmacker |
| title_short | Advertising in new formats and media |
| title_sort | advertising in new formats and media current research and implications for marketers |
| title_sub | current research and implications for marketers |
| topic | Advertising Business & Economics Advertising & Promotion Advertising Technological innovations Neue Medien (DE-588)4196910-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Online-Marketing (DE-588)7706419-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Business & Economics Advertising Technological innovations Neue Medien Marketingmanagement Technischer Fortschritt Online-Marketing Werbung Aufsatzsammlung |
| url | https://www.emerald.com/insight/publication/doi/10.1108/9781785603129 |
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