Consumer culture theory
In the latest volume of Research in consumer behavior : Consumer culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on...
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| Format: | Elektronisch E-Book |
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| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2013
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| Schriftenreihe: | Research in consumer behavior
v. 15 |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 URL des Erstveröffentlichers |
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| Zusammenfassung: | In the latest volume of Research in consumer behavior : Consumer culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on consumption and consumer culture from scholars around the world. These studies in this volume draw on an array of largely qualitative methodologies including ethnography, netnography, autoethnography, discourse analysis, phenomenology, and semiotics. These diverse approaches to consumer research complement each other and provide a cutting edge view of consumer research |
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| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xvii, 389 Seiten) |
| ISBN: | 9781781908112 |