Toward a better understanding of the role of value in markets and marketing special issue
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-d...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2012
|
| Schriftenreihe: | Review of marketing research
v. 9 |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Search Result 1
Volltext
Toward a better understanding of the role of value in markets and marketing special issue
Veröffentlicht 2012
Volltext
E-Book
Search Result 2
DE-863
DE-862
DE-824
DE-29
URL des Erstveröffentlichers
Toward a better understanding of the role of value in markets and marketing special issue
Veröffentlicht 2012
DE-92
DE-863
DE-862
DE-824
DE-29
URL des Erstveröffentlichers
Elektronisch
E-Book