Toward a better understanding of the role of value in markets and marketing special issue

Toward a better understanding of the role of value in markets and marketing special issue

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In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-d...

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Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bingley, U.K. Emerald 2012
Schriftenreihe:Review of marketing research v. 9
Schlagworte:
Business & Economics
Sales & marketing management
Marketing
Value
Online-Zugang:DE-634
DE-1043
DE-M347
DE-523
DE-91
DE-473
DE-19
DE-355
DE-703
DE-20
DE-706
DE-824
DE-29
DE-739
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Beschreibung
Zusammenfassung:In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume
Beschreibung:1 Online-Ressource (xv, 252 Seiten) ill
ISBN:9781780529134

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