Reinventing virtual events how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance
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[2023]
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| 100 | 1 | |a Michael, Justin |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Reinventing virtual events |b how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance |c Justin Michael + Julia Nimchinski |
| 264 | 1 | |a Hoboken, New Jersey |b Wiley |c [2023] | |
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| 505 | 8 | |a Cover -- Title Page -- Copyright Page -- Contents -- Foreword By Mary Shea, Ph.D. -- Foreword By Seth Marrs -- Foreword By Mike Bosworth -- Introduction: It's Time to Reinvent Virtual Events by Making Them Customer-Centric -- Curiosity Is the Currency of the Modern Event Flywheel -- Section 1 Inception: Design, Build, and Execute -- Chapter 1 How to Measure Event Effectiveness: Pipeline Generated versus Marketing Qualified Leads (MQLs) -- Chapter 2 Finding Event-Market Fit (EMF) -- Old way. (direct) -- New way. (indirect) -- New KPIs for Account-Based Marketing and Sales | |
| 505 | 8 | |a Chapter 3 Targeting: Experimentation, Iteration, and Gamification -- "Be so good they can't ignore you."-Steve Martin -- Chapter 4 Shattering the Paradigm of Static -- Sample Drill-From Impossible to Inevitable -- SaaS company is looking to move up-market -- RevOps HIIT Challenge -- Chapter 5 Go-to-Market (GTM) Cross-Training Drills-Crowd Favorites -- No Pitch Contest -- Story Selling -- Personal Branding -- Metadata RevOps HIIT (High-Intensity Interval Training) -- Cold Calling -- Email Tear-Downs -- Negotiation-Not Voss -- Demo-lition -- Chapter 6 Creating Hybrid Models That Pull in Audiences | |
| 505 | 8 | |a Chapter 7 Why Dynamic Environments Foster Learning and Retention -- Chapter 8 Choosing and Preparing Your Speakers -- Chapter 9 G.A.M.E.S.™: A Powerful Formula for Nailing a Customer-Centric Event (CCE) -- Game Ideas -- Chapter 10 How to Pull Off a Stellar Virtual Event -- Chapter 11 Innovating Around the Curve -- Chapter 12 Becoming a Media-Trained Emcee -- Chapter 13 Cultivating a Disruptive Mindset-Be Patient -- This Could Take a While -- Chapter 14 Low Budget to High Production -- Chapter 15 Tech Stack for Modern Virtual Events -- Considerations: -- The "Essential Event Stack | |
| 505 | 8 | |a Section 2 Promotion, Amplification, and Monetization -- Chapter 16 The Art of Branding Events -- Chapter 17 Build the Buzz Vortex -- Become Your Industry Focal Point -- Here's the New Model That Is "Customer-Led" -- Consistency, Perceived Exclusivity, Scarcity -- Chapter 18 Dark Social Community Building: Hub-and-Spoke Formula for Public Relations -- Chapter 19 WRKSHP™ Framework: Define the Big Problem That You Solve -- Chapter 20 Marketing in a Sales Way/Selling in a Marketing Way -- On Intelligent Discovery to Align Sales and Marketing | |
| 505 | 8 | |a Chapter 21 Booking Post-Event Meetings with Strategic Unconventionality -- Pattern Interrupts -- Application: Outbound Emails + Cold Calls -- Examples: Time-Tested Tactics -- Meetings, Meetings, Meetings -- Chapter 22 Customer-Centric Outbound (Oops, Sales Time!) -- Sequence DESIGN-Howto Build and Architect Conversions -- Comms and Heuristics -- Heuristics (Mental Shortcuts) Examples: -- Hyper-Personalization Theory -- Cold-Calling Mastery -- Handling Objections -- Tailored Voicemails and Video Drops -- Interactive Video Prospecting -- Visual Prospecting-Venns -- Contact Marketing | |
| 700 | 1 | |a Nimchinski, Julia |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, epub |z 9781394159260 |
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Datensatz im Suchindex
| _version_ | 1819314208062308355 |
|---|---|
| any_adam_object | |
| author | Michael, Justin Nimchinski, Julia |
| author_facet | Michael, Justin Nimchinski, Julia |
| author_role | aut aut |
| author_sort | Michael, Justin |
| author_variant | j m jm j n jn |
| building | Verbundindex |
| bvnumber | BV048679368 |
| collection | ZDB-30-PQE |
| contents | Cover -- Title Page -- Copyright Page -- Contents -- Foreword By Mary Shea, Ph.D. -- Foreword By Seth Marrs -- Foreword By Mike Bosworth -- Introduction: It's Time to Reinvent Virtual Events by Making Them Customer-Centric -- Curiosity Is the Currency of the Modern Event Flywheel -- Section 1 Inception: Design, Build, and Execute -- Chapter 1 How to Measure Event Effectiveness: Pipeline Generated versus Marketing Qualified Leads (MQLs) -- Chapter 2 Finding Event-Market Fit (EMF) -- Old way. (direct) -- New way. (indirect) -- New KPIs for Account-Based Marketing and Sales Chapter 3 Targeting: Experimentation, Iteration, and Gamification -- "Be so good they can't ignore you."-Steve Martin -- Chapter 4 Shattering the Paradigm of Static -- Sample Drill-From Impossible to Inevitable -- SaaS company is looking to move up-market -- RevOps HIIT Challenge -- Chapter 5 Go-to-Market (GTM) Cross-Training Drills-Crowd Favorites -- No Pitch Contest -- Story Selling -- Personal Branding -- Metadata RevOps HIIT (High-Intensity Interval Training) -- Cold Calling -- Email Tear-Downs -- Negotiation-Not Voss -- Demo-lition -- Chapter 6 Creating Hybrid Models That Pull in Audiences Chapter 7 Why Dynamic Environments Foster Learning and Retention -- Chapter 8 Choosing and Preparing Your Speakers -- Chapter 9 G.A.M.E.S.™: A Powerful Formula for Nailing a Customer-Centric Event (CCE) -- Game Ideas -- Chapter 10 How to Pull Off a Stellar Virtual Event -- Chapter 11 Innovating Around the Curve -- Chapter 12 Becoming a Media-Trained Emcee -- Chapter 13 Cultivating a Disruptive Mindset-Be Patient -- This Could Take a While -- Chapter 14 Low Budget to High Production -- Chapter 15 Tech Stack for Modern Virtual Events -- Considerations: -- The "Essential Event Stack Section 2 Promotion, Amplification, and Monetization -- Chapter 16 The Art of Branding Events -- Chapter 17 Build the Buzz Vortex -- Become Your Industry Focal Point -- Here's the New Model That Is "Customer-Led" -- Consistency, Perceived Exclusivity, Scarcity -- Chapter 18 Dark Social Community Building: Hub-and-Spoke Formula for Public Relations -- Chapter 19 WRKSHP™ Framework: Define the Big Problem That You Solve -- Chapter 20 Marketing in a Sales Way/Selling in a Marketing Way -- On Intelligent Discovery to Align Sales and Marketing Chapter 21 Booking Post-Event Meetings with Strategic Unconventionality -- Pattern Interrupts -- Application: Outbound Emails + Cold Calls -- Examples: Time-Tested Tactics -- Meetings, Meetings, Meetings -- Chapter 22 Customer-Centric Outbound (Oops, Sales Time!) -- Sequence DESIGN-Howto Build and Architect Conversions -- Comms and Heuristics -- Heuristics (Mental Shortcuts) Examples: -- Hyper-Personalization Theory -- Cold-Calling Mastery -- Handling Objections -- Tailored Voicemails and Video Drops -- Interactive Video Prospecting -- Visual Prospecting-Venns -- Contact Marketing |
| ctrlnum | (OCoLC)1369558398 (DE-599)BVBBV048679368 |
| format | Electronic eBook |
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| id | DE-604.BV048679368 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T09:40:32Z |
| institution | BVB |
| isbn | 9781394159277 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034053761 |
| oclc_num | 1369558398 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | 1 Online-Ressource (xv, 272 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Wiley |
| record_format | marc |
| spelling | Michael, Justin Verfasser aut Reinventing virtual events how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance Justin Michael + Julia Nimchinski Hoboken, New Jersey Wiley [2023] 1 Online-Ressource (xv, 272 Seiten) txt rdacontent c rdamedia cr rdacarrier Cover -- Title Page -- Copyright Page -- Contents -- Foreword By Mary Shea, Ph.D. -- Foreword By Seth Marrs -- Foreword By Mike Bosworth -- Introduction: It's Time to Reinvent Virtual Events by Making Them Customer-Centric -- Curiosity Is the Currency of the Modern Event Flywheel -- Section 1 Inception: Design, Build, and Execute -- Chapter 1 How to Measure Event Effectiveness: Pipeline Generated versus Marketing Qualified Leads (MQLs) -- Chapter 2 Finding Event-Market Fit (EMF) -- Old way. (direct) -- New way. (indirect) -- New KPIs for Account-Based Marketing and Sales Chapter 3 Targeting: Experimentation, Iteration, and Gamification -- "Be so good they can't ignore you."-Steve Martin -- Chapter 4 Shattering the Paradigm of Static -- Sample Drill-From Impossible to Inevitable -- SaaS company is looking to move up-market -- RevOps HIIT Challenge -- Chapter 5 Go-to-Market (GTM) Cross-Training Drills-Crowd Favorites -- No Pitch Contest -- Story Selling -- Personal Branding -- Metadata RevOps HIIT (High-Intensity Interval Training) -- Cold Calling -- Email Tear-Downs -- Negotiation-Not Voss -- Demo-lition -- Chapter 6 Creating Hybrid Models That Pull in Audiences Chapter 7 Why Dynamic Environments Foster Learning and Retention -- Chapter 8 Choosing and Preparing Your Speakers -- Chapter 9 G.A.M.E.S.™: A Powerful Formula for Nailing a Customer-Centric Event (CCE) -- Game Ideas -- Chapter 10 How to Pull Off a Stellar Virtual Event -- Chapter 11 Innovating Around the Curve -- Chapter 12 Becoming a Media-Trained Emcee -- Chapter 13 Cultivating a Disruptive Mindset-Be Patient -- This Could Take a While -- Chapter 14 Low Budget to High Production -- Chapter 15 Tech Stack for Modern Virtual Events -- Considerations: -- The "Essential Event Stack Section 2 Promotion, Amplification, and Monetization -- Chapter 16 The Art of Branding Events -- Chapter 17 Build the Buzz Vortex -- Become Your Industry Focal Point -- Here's the New Model That Is "Customer-Led" -- Consistency, Perceived Exclusivity, Scarcity -- Chapter 18 Dark Social Community Building: Hub-and-Spoke Formula for Public Relations -- Chapter 19 WRKSHP™ Framework: Define the Big Problem That You Solve -- Chapter 20 Marketing in a Sales Way/Selling in a Marketing Way -- On Intelligent Discovery to Align Sales and Marketing Chapter 21 Booking Post-Event Meetings with Strategic Unconventionality -- Pattern Interrupts -- Application: Outbound Emails + Cold Calls -- Examples: Time-Tested Tactics -- Meetings, Meetings, Meetings -- Chapter 22 Customer-Centric Outbound (Oops, Sales Time!) -- Sequence DESIGN-Howto Build and Architect Conversions -- Comms and Heuristics -- Heuristics (Mental Shortcuts) Examples: -- Hyper-Personalization Theory -- Cold-Calling Mastery -- Handling Objections -- Tailored Voicemails and Video Drops -- Interactive Video Prospecting -- Visual Prospecting-Venns -- Contact Marketing Nimchinski, Julia Verfasser aut Erscheint auch als Online-Ausgabe, epub 9781394159260 Erscheint auch als Druck-Ausgabe, cloth 9781394159253 |
| spellingShingle | Michael, Justin Nimchinski, Julia Reinventing virtual events how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance Cover -- Title Page -- Copyright Page -- Contents -- Foreword By Mary Shea, Ph.D. -- Foreword By Seth Marrs -- Foreword By Mike Bosworth -- Introduction: It's Time to Reinvent Virtual Events by Making Them Customer-Centric -- Curiosity Is the Currency of the Modern Event Flywheel -- Section 1 Inception: Design, Build, and Execute -- Chapter 1 How to Measure Event Effectiveness: Pipeline Generated versus Marketing Qualified Leads (MQLs) -- Chapter 2 Finding Event-Market Fit (EMF) -- Old way. (direct) -- New way. (indirect) -- New KPIs for Account-Based Marketing and Sales Chapter 3 Targeting: Experimentation, Iteration, and Gamification -- "Be so good they can't ignore you."-Steve Martin -- Chapter 4 Shattering the Paradigm of Static -- Sample Drill-From Impossible to Inevitable -- SaaS company is looking to move up-market -- RevOps HIIT Challenge -- Chapter 5 Go-to-Market (GTM) Cross-Training Drills-Crowd Favorites -- No Pitch Contest -- Story Selling -- Personal Branding -- Metadata RevOps HIIT (High-Intensity Interval Training) -- Cold Calling -- Email Tear-Downs -- Negotiation-Not Voss -- Demo-lition -- Chapter 6 Creating Hybrid Models That Pull in Audiences Chapter 7 Why Dynamic Environments Foster Learning and Retention -- Chapter 8 Choosing and Preparing Your Speakers -- Chapter 9 G.A.M.E.S.™: A Powerful Formula for Nailing a Customer-Centric Event (CCE) -- Game Ideas -- Chapter 10 How to Pull Off a Stellar Virtual Event -- Chapter 11 Innovating Around the Curve -- Chapter 12 Becoming a Media-Trained Emcee -- Chapter 13 Cultivating a Disruptive Mindset-Be Patient -- This Could Take a While -- Chapter 14 Low Budget to High Production -- Chapter 15 Tech Stack for Modern Virtual Events -- Considerations: -- The "Essential Event Stack Section 2 Promotion, Amplification, and Monetization -- Chapter 16 The Art of Branding Events -- Chapter 17 Build the Buzz Vortex -- Become Your Industry Focal Point -- Here's the New Model That Is "Customer-Led" -- Consistency, Perceived Exclusivity, Scarcity -- Chapter 18 Dark Social Community Building: Hub-and-Spoke Formula for Public Relations -- Chapter 19 WRKSHP™ Framework: Define the Big Problem That You Solve -- Chapter 20 Marketing in a Sales Way/Selling in a Marketing Way -- On Intelligent Discovery to Align Sales and Marketing Chapter 21 Booking Post-Event Meetings with Strategic Unconventionality -- Pattern Interrupts -- Application: Outbound Emails + Cold Calls -- Examples: Time-Tested Tactics -- Meetings, Meetings, Meetings -- Chapter 22 Customer-Centric Outbound (Oops, Sales Time!) -- Sequence DESIGN-Howto Build and Architect Conversions -- Comms and Heuristics -- Heuristics (Mental Shortcuts) Examples: -- Hyper-Personalization Theory -- Cold-Calling Mastery -- Handling Objections -- Tailored Voicemails and Video Drops -- Interactive Video Prospecting -- Visual Prospecting-Venns -- Contact Marketing |
| title | Reinventing virtual events how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance |
| title_auth | Reinventing virtual events how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance |
| title_exact_search | Reinventing virtual events how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance |
| title_full | Reinventing virtual events how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance Justin Michael + Julia Nimchinski |
| title_fullStr | Reinventing virtual events how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance Justin Michael + Julia Nimchinski |
| title_full_unstemmed | Reinventing virtual events how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance Justin Michael + Julia Nimchinski |
| title_short | Reinventing virtual events |
| title_sort | reinventing virtual events how to turn ghost webinars into hybrid go to market simulations that drive explosive attendance |
| title_sub | how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance |
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