Markenführung der Zukunft: Experience Branding, 5-Sence-Branding, Responsible Branding, Brand Communitys, Storytising und E-Branding
Die Bedeutung der Marke beschäftigt die Wirtschaft und Gesellschaft seit Jahrhunderten. Vor allem die Industrialisierung führte zur Entwicklung von Produkt-, Kommunikations- und Vertriebspolitik und letztendlich auch zum Phänomen des Markenartikels
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| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Hamburg
Bedey Media GmbH
2010
|
| Ausgabe: | 1. Auflage |
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-521 DE-1043 DE-1102 DE-858 DE-Aug4 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-384 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-634 |
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| 245 | 1 | 0 | |a Markenführung der Zukunft: Experience Branding, 5-Sence-Branding, Responsible Branding, Brand Communitys, Storytising und E-Branding |c Boldt, Sindia |
| 250 | |a 1. Auflage | ||
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| 520 | |a Die Bedeutung der Marke beschäftigt die Wirtschaft und Gesellschaft seit Jahrhunderten. Vor allem die Industrialisierung führte zur Entwicklung von Produkt-, Kommunikations- und Vertriebspolitik und letztendlich auch zum Phänomen des Markenartikels | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Megatrend | |
| 650 | 4 | |a Faith Popcorn | |
| 650 | 4 | |a Matthias Horx | |
| 650 | 4 | |a Opaschowski | |
| 650 | 4 | |a Trendforschung | |
| 650 | 4 | |a Zukunftsforschung | |
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| author | Boldt, Sindia |
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| edition | 1. Auflage |
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| id | DE-604.BV048664152 |
| illustrated | Not Illustrated |
| index_date | 2024-09-19T15:57:26Z |
| indexdate | 2024-11-25T18:02:39Z |
| institution | BVB |
| isbn | 9783836638579 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034038792 |
| oclc_num | 1362883113 |
| open_access_boolean | |
| owner | DE-12 DE-521 DE-1043 DE-1102 DE-858 DE-Aug4 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1049 DE-2070s DE-634 |
| owner_facet | DE-12 DE-521 DE-1043 DE-1102 DE-858 DE-Aug4 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1049 DE-2070s DE-634 |
| physical | 1 Online-Ressource (147 Seiten) |
| psigel | ZDB-5-WMW |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Bedey Media GmbH |
| record_format | marc |
| spellingShingle | Boldt, Sindia Markenführung der Zukunft: Experience Branding, 5-Sence-Branding, Responsible Branding, Brand Communitys, Storytising und E-Branding Marketing Megatrend Faith Popcorn Matthias Horx Opaschowski Trendforschung Zukunftsforschung |
| title | Markenführung der Zukunft: Experience Branding, 5-Sence-Branding, Responsible Branding, Brand Communitys, Storytising und E-Branding |
| title_auth | Markenführung der Zukunft: Experience Branding, 5-Sence-Branding, Responsible Branding, Brand Communitys, Storytising und E-Branding |
| title_exact_search | Markenführung der Zukunft: Experience Branding, 5-Sence-Branding, Responsible Branding, Brand Communitys, Storytising und E-Branding |
| title_exact_search_txtP | Markenführung der Zukunft: Experience Branding, 5-Sence-Branding, Responsible Branding, Brand Communitys, Storytising und E-Branding |
| title_full | Markenführung der Zukunft: Experience Branding, 5-Sence-Branding, Responsible Branding, Brand Communitys, Storytising und E-Branding Boldt, Sindia |
| title_fullStr | Markenführung der Zukunft: Experience Branding, 5-Sence-Branding, Responsible Branding, Brand Communitys, Storytising und E-Branding Boldt, Sindia |
| title_full_unstemmed | Markenführung der Zukunft: Experience Branding, 5-Sence-Branding, Responsible Branding, Brand Communitys, Storytising und E-Branding Boldt, Sindia |
| title_short | Markenführung der Zukunft: Experience Branding, 5-Sence-Branding, Responsible Branding, Brand Communitys, Storytising und E-Branding |
| title_sort | markenfuhrung der zukunft experience branding 5 sence branding responsible branding brand communitys storytising und e branding |
| topic | Marketing Megatrend Faith Popcorn Matthias Horx Opaschowski Trendforschung Zukunftsforschung |
| topic_facet | Marketing Megatrend Faith Popcorn Matthias Horx Opaschowski Trendforschung Zukunftsforschung |
| work_keys_str_mv | AT boldtsindia markenfuhrungderzukunftexperiencebranding5sencebrandingresponsiblebrandingbrandcommunitysstorytisingundebranding |