Brands and branding geographies

pt. 1. Introduction : conceptualising and theorising branding geographies -- pt. 2. Brands and branding geographies : goods, services and knowledges -- pt. 3. Brands and branding geographies : spaces and places -- pt. 4. Conclusions

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Veröffentlicht: Cheltenham, U.K Edward Elgar 2011
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physical 1 Online-Ressource (xv, 356 Seiten) ill
psigel ZDB-1-EWE
publishDate 2011
publishDateSearch 2011
publishDateSort 2011
publisher Edward Elgar
record_format marc
series2 Edward Elgar E-Book Archive
spellingShingle Brands and branding geographies
Electronic books
Branding (Marketing)
Brand name products
Branding consultants
title Brands and branding geographies
title_auth Brands and branding geographies
title_exact_search Brands and branding geographies
title_full Brands and branding geographies edited by Andy Pike
title_fullStr Brands and branding geographies edited by Andy Pike
title_full_unstemmed Brands and branding geographies edited by Andy Pike
title_short Brands and branding geographies
title_sort brands and branding geographies
topic Electronic books
Branding (Marketing)
Brand name products
Branding consultants
topic_facet Electronic books
Branding (Marketing)
Brand name products
Branding consultants
url https://doi.org/10.4337/9780857930842
work_keys_str_mv AT pikeandy brandsandbrandinggeographies