Brands and branding geographies
pt. 1. Introduction : conceptualising and theorising branding geographies -- pt. 2. Brands and branding geographies : goods, services and knowledges -- pt. 3. Brands and branding geographies : spaces and places -- pt. 4. Conclusions
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Format: | Elektronisch E-Book |
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Sprache: | English |
Veröffentlicht: |
Cheltenham, U.K
Edward Elgar
2011
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Schriftenreihe: | Edward Elgar E-Book Archive
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Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers |
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520 | 3 | |a Despite overstated claims of their "global" homogeneity, ubiquity and contribution to "flattening" spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context | |
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id | DE-604.BV048635626 |
illustrated | Illustrated |
indexdate | 2024-12-24T09:39:23Z |
institution | BVB |
isbn | 9780857930842 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034010617 |
oclc_num | 1357537293 |
open_access_boolean | |
owner | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
owner_facet | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
physical | 1 Online-Ressource (xv, 356 Seiten) ill |
psigel | ZDB-1-EWE |
publishDate | 2011 |
publishDateSearch | 2011 |
publishDateSort | 2011 |
publisher | Edward Elgar |
record_format | marc |
series2 | Edward Elgar E-Book Archive |
spellingShingle | Brands and branding geographies Electronic books Branding (Marketing) Brand name products Branding consultants |
title | Brands and branding geographies |
title_auth | Brands and branding geographies |
title_exact_search | Brands and branding geographies |
title_full | Brands and branding geographies edited by Andy Pike |
title_fullStr | Brands and branding geographies edited by Andy Pike |
title_full_unstemmed | Brands and branding geographies edited by Andy Pike |
title_short | Brands and branding geographies |
title_sort | brands and branding geographies |
topic | Electronic books Branding (Marketing) Brand name products Branding consultants |
topic_facet | Electronic books Branding (Marketing) Brand name products Branding consultants |
url | https://doi.org/10.4337/9780857930842 |
work_keys_str_mv | AT pikeandy brandsandbrandinggeographies |