Handbook of research on identity theory in marketing
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| Weitere Verfasser: | , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK
Edward Elgar Publishing
2021
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| 245 | 1 | 0 | |a Handbook of research on identity theory in marketing |c edited by Americus Reed II and Mark Forehand |
| 264 | 1 | |a Cheltenham, UK |b Edward Elgar Publishing |c 2021 | |
| 300 | |a XIV, 483 Seiten |b Illustrationen | ||
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Datensatz im Suchindex
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| author_facet | Reed, Americus II Forehand, Mark |
| building | Verbundindex |
| bvnumber | BV048596444 |
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| ctrlnum | (OCoLC)1265001529 (DE-599)BVBBV048596444 |
| dewey-full | 658.80019 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80019 |
| dewey-search | 658.80019 |
| dewey-sort | 3658.80019 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048596444 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T09:37:08Z |
| institution | BVB |
| isbn | 9781800889491 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033972059 |
| oclc_num | 1265001529 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XIV, 483 Seiten Illustrationen |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| spelling | Handbook of research on identity theory in marketing edited by Americus Reed II and Mark Forehand Cheltenham, UK Edward Elgar Publishing 2021 XIV, 483 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Markentreue (DE-588)4168905-7 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Persönlichkeitspsychologie (DE-588)4075996-9 gnd rswk-swf Markentreue (DE-588)4168905-7 s Persönlichkeitspsychologie (DE-588)4075996-9 s Kreativität (DE-588)4032903-3 s Marketingmanagement (DE-588)4168907-0 s DE-604 Reed, Americus II (DE-588)1074831764 edt Forehand, Mark edt Erscheint auch als Online-Ausgabe 978-1-78811-773-9 |
| spellingShingle | Handbook of research on identity theory in marketing Markentreue (DE-588)4168905-7 gnd Kreativität (DE-588)4032903-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Persönlichkeitspsychologie (DE-588)4075996-9 gnd |
| subject_GND | (DE-588)4168905-7 (DE-588)4032903-3 (DE-588)4168907-0 (DE-588)4075996-9 |
| title | Handbook of research on identity theory in marketing |
| title_auth | Handbook of research on identity theory in marketing |
| title_exact_search | Handbook of research on identity theory in marketing |
| title_full | Handbook of research on identity theory in marketing edited by Americus Reed II and Mark Forehand |
| title_fullStr | Handbook of research on identity theory in marketing edited by Americus Reed II and Mark Forehand |
| title_full_unstemmed | Handbook of research on identity theory in marketing edited by Americus Reed II and Mark Forehand |
| title_short | Handbook of research on identity theory in marketing |
| title_sort | handbook of research on identity theory in marketing |
| topic | Markentreue (DE-588)4168905-7 gnd Kreativität (DE-588)4032903-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Persönlichkeitspsychologie (DE-588)4075996-9 gnd |
| topic_facet | Markentreue Kreativität Marketingmanagement Persönlichkeitspsychologie |
| work_keys_str_mv | AT reedamericusii handbookofresearchonidentitytheoryinmarketing AT forehandmark handbookofresearchonidentitytheoryinmarketing |