Adding prestige to your portfolio how to use the creative luxury process to develop products everyone wants
"Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to l...
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| Format: | Buch |
| Sprache: | English |
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London, United Kingdom ; New York, NY
Kogan Page Limited
2021
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| 020 | |a 9781789666113 |9 978-178966-611-3 | ||
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| 520 | 3 | |a "Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions"-- | |
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| 653 | 0 | |a Stratégie de marque | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033950614 | |
Datensatz im Suchindex
| _version_ | 1819313955257974784 |
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| any_adam_object | |
| author | Boyd, Drew |
| author_facet | Boyd, Drew |
| author_role | aut |
| author_sort | Boyd, Drew |
| author_variant | d b db |
| building | Verbundindex |
| bvnumber | BV048574609 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1226373694 (DE-599)BVBBV048574609 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048574609 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T09:36:32Z |
| institution | BVB |
| isbn | 9781789666113 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033950614 |
| oclc_num | 1226373694 |
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| owner | DE-1043 |
| owner_facet | DE-1043 |
| physical | xiv, 199 pages illustrations 24 cm |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Kogan Page Limited |
| record_format | marc |
| spelling | Boyd, Drew Verfasser aut Adding prestige to your portfolio how to use the creative luxury process to develop products everyone wants Drew Boyd London, United Kingdom ; New York, NY Kogan Page Limited 2021 xiv, 199 pages illustrations 24 cm txt rdacontent n rdamedia nc rdacarrier "Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions"-- Luxusgut (DE-588)4192138-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Luxuries / Marketing Prestige Product management Branding (Marketing) Organizational change Produits commerciaux / Gestion Stratégie de marque Changement organisationnel branding Luxusgut (DE-588)4192138-0 s Kundenmanagement (DE-588)4236865-0 s DE-604 Online version Boyd, Drew Adding prestige to your portfolio London, United Kingdom ; New York, NY : Kogan Page, 2021 9781789666106 |
| spellingShingle | Boyd, Drew Adding prestige to your portfolio how to use the creative luxury process to develop products everyone wants Luxusgut (DE-588)4192138-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4192138-0 (DE-588)4236865-0 |
| title | Adding prestige to your portfolio how to use the creative luxury process to develop products everyone wants |
| title_auth | Adding prestige to your portfolio how to use the creative luxury process to develop products everyone wants |
| title_exact_search | Adding prestige to your portfolio how to use the creative luxury process to develop products everyone wants |
| title_full | Adding prestige to your portfolio how to use the creative luxury process to develop products everyone wants Drew Boyd |
| title_fullStr | Adding prestige to your portfolio how to use the creative luxury process to develop products everyone wants Drew Boyd |
| title_full_unstemmed | Adding prestige to your portfolio how to use the creative luxury process to develop products everyone wants Drew Boyd |
| title_short | Adding prestige to your portfolio |
| title_sort | adding prestige to your portfolio how to use the creative luxury process to develop products everyone wants |
| title_sub | how to use the creative luxury process to develop products everyone wants |
| topic | Luxusgut (DE-588)4192138-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Luxusgut Kundenmanagement |
| work_keys_str_mv | AT boyddrew addingprestigetoyourportfoliohowtousethecreativeluxuryprocesstodevelopproductseveryonewants |