Marketing for nonprofit organizations insights and innovations
The second edition of Marketing for Nonprofit Organizations provides an in-depth overview of marketing methods for anyone working in or looking to start a nonprofit or social impact organizations. The book includes key topics within marketing for small- and medium-sized organization, including brand...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Oxford University Press
2021
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| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | DE-863 DE-862 DE-2070s DE-739 Volltext |
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| Zusammenfassung: | The second edition of Marketing for Nonprofit Organizations provides an in-depth overview of marketing methods for anyone working in or looking to start a nonprofit or social impact organizations. The book includes key topics within marketing for small- and medium-sized organization, including brand strategy, social media, market research, target audience selection, promotional tactics, and market valuation |
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| Beschreibung: | Revised edition of the author's Marketing for nonprofit organizations, [2014] |
| Beschreibung: | 1 Online-Ressource (vii, 225 Seiten) Illustrationen, Diagramme |
| ISBN: | 9780190090838 9780190090821 |
| DOI: | 10.1093/oso/9780190090807.001.0001 |