The fundamentals of fashion management

"The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all...

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1. Verfasser: Dillon, Susan (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [London] Bloomsbury Fashion Central 2021
New York Bloomsbury Visual Arts [2018]
Ausgabe:Second Edition
Schriftenreihe:Fundamentals
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The fundamentals of fashion management Susan Dillon
Second Edition
[London] Bloomsbury Fashion Central 2021
New York Bloomsbury Visual Arts [2018]
1 Online-Ressource (vii, 187 Seiten) Illustrationen
txt rdacontent
c rdamedia
cr rdacarrier
Fundamentals
Revised ed. of the author's The fundamentals of fashion management, 2012
"The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields."--Bloomsbury Publishing
Clothing trade Management
Fashion merchandising
Fashion merchandising Study and teaching
Fashion design Study and teaching
Advertising Fashion
Marketing (DE-588)4037589-4 gnd rswk-swf
Mode (DE-588)4039792-0 gnd rswk-swf
Management (DE-588)4037278-9 gnd rswk-swf
Mode (DE-588)4039792-0 s
Management (DE-588)4037278-9 s
Marketing (DE-588)4037589-4 s
DE-604
Erscheint auch als Druck-Ausgabe, Paperback 978-1-4742-7121-9
Erscheint auch als Online-Ausgabe, PDF 978-1-4742-7122-6
https://doi.org/10.5040/9781474271233?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext
spellingShingle Dillon, Susan
The fundamentals of fashion management
Clothing trade Management
Fashion merchandising
Fashion merchandising Study and teaching
Fashion design Study and teaching
Advertising Fashion
Marketing (DE-588)4037589-4 gnd
Mode (DE-588)4039792-0 gnd
Management (DE-588)4037278-9 gnd
subject_GND (DE-588)4037589-4
(DE-588)4039792-0
(DE-588)4037278-9
title The fundamentals of fashion management
title_auth The fundamentals of fashion management
title_exact_search The fundamentals of fashion management
title_exact_search_txtP ˜Theœ fundamentals of fashion management
title_full The fundamentals of fashion management Susan Dillon
title_fullStr The fundamentals of fashion management Susan Dillon
title_full_unstemmed The fundamentals of fashion management Susan Dillon
title_short The fundamentals of fashion management
title_sort the fundamentals of fashion management
topic Clothing trade Management
Fashion merchandising
Fashion merchandising Study and teaching
Fashion design Study and teaching
Advertising Fashion
Marketing (DE-588)4037589-4 gnd
Mode (DE-588)4039792-0 gnd
Management (DE-588)4037278-9 gnd
topic_facet Clothing trade Management
Fashion merchandising
Fashion merchandising Study and teaching
Fashion design Study and teaching
Advertising Fashion
Marketing
Mode
Management
url https://doi.org/10.5040/9781474271233?locatt=label:secondary_bloomsburyFashionCentral
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