Mixed methods perspectives on communication and social media research

"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that int...

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Weitere Verfasser: Segumpan, Reynaldo Gacho (HerausgeberIn), Soraya Abu Zahari, Joanna (HerausgeberIn)
Format: Buch
Sprache:English
Veröffentlicht: London ; New York Routledge, Taylor & Francis Group 2023
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Datensatz im Suchindex

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adam_text CONTENTS List of Figures List of Tables List of Contributors Editors Preface Acknowledgements x xii xiv xxiii xxv xxvii 1 Introduction PART 1 Communication Research Perspectives 1 The Organisation ofJapanese Hospitality: A Narrative Analysis of“Omotenashi” Arnelyn Μ. Torres and Jean A. Saludadez 2 Communication Strategies Used by Women Immigrant Entrepreneurs to Cope with Ethnic Challenges Aziza Al Ghafri 3 Communication as Terrorism, Terrorism as Communication: A Thematic Analysis of Islamic State Communication Davide Dall’Agata 5 7 21 35 viii Contents 4 Exploration into Communication Fidelity in Telemedicine Rodrigo de Mesa 54 5 Identifying Scientific Trends Through Recombinant Memetics Mariam Orkodashvili 72 6 Online Photosharing as a Communication Paradigm: A Discourse Approach to Instagram Fernando Eraña Reyes Jr. 88 PART 2 Research Perspectives in Social Media 7 The Utilisation of Social Media Platforms for Brand Image and Market Position Development Among SMEs Don Anton Robles Balida, Riah E. Encarnacion, Buthaina Ahmed AU Al Siyyabi, and Romulo A. Alegre 111 113 8 Social Media and Issues of Political Consciousness and Political Change in Algeria Youcef Hamitouche 129 9 The Effects of Financial Literacy and Social Media on Financial Behaviour Mohammad Shahfaraz Khan and Zuhaib Ahmad 144 10 The Influence of Social Media in Marketing Events Don Anton Robles Balida, Anna Sheila Humin Crisostomo, and YusefAl Hosni 11 ToWhat Extent Are Credibility and Attractiveness of Social Media Influencer Important in Developing Positive Brand Image and Customer Attitude? Bahtiar Mohamad, Siti Norain Abdullah, Muslim Diekola Akanmu, and Ridwati Adetunji Raji 12 Kenyan Women and their Use of Social Media for their SMEs Anne Nyokabi Gachiri 165 180 202 Contents 13 Impact of Social Media on the Buying Decision-Making Process of Leisure and Recreation Products Don Anton Robles Balida, Raja Rumati, and Fatma Houssein Al Saadi ix 216 14 Big Social Data: Relationships among Privacy, Security, and Trust Vishal Jain and Parul Jain 235 15 AI֊enabled Bot and Social Media: A Survey ofTools, Techniques, and Platforms for the Arms Race Flavio Lombardi, Maurantonio Caprolu, and Roberto Di Pietro 255 PART 3 Conclusion 271 16 Research Direction in CommSocMed՛. Quo Vadis? Reynaldo Gacho Segumpan and Joanna Soraya Abu Zaharí 273 Index 275
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spellingShingle Mixed methods perspectives on communication and social media research
Sozialwissenschaften (DE-588)4055916-6 gnd
Methodenmix (DE-588)1264956134 gnd
Forschung (DE-588)4017894-8 gnd
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title Mixed methods perspectives on communication and social media research
title_auth Mixed methods perspectives on communication and social media research
title_exact_search Mixed methods perspectives on communication and social media research
title_full Mixed methods perspectives on communication and social media research edited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari
title_fullStr Mixed methods perspectives on communication and social media research edited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari
title_full_unstemmed Mixed methods perspectives on communication and social media research edited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari
title_short Mixed methods perspectives on communication and social media research
title_sort mixed methods perspectives on communication and social media research
topic Sozialwissenschaften (DE-588)4055916-6 gnd
Methodenmix (DE-588)1264956134 gnd
Forschung (DE-588)4017894-8 gnd
Social Media (DE-588)4639271-3 gnd
Kommunikationswissenschaft (DE-588)4120588-1 gnd
topic_facet Sozialwissenschaften
Methodenmix
Forschung
Social Media
Kommunikationswissenschaft
Aufsatzsammlung
url http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033845019&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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AT sorayaabuzaharijoanna mixedmethodsperspectivesoncommunicationandsocialmediaresearch