Order in Chaos Cybernetics of Brand Management
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Berlin
Springer
2022
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| Schriftenreihe: | Springer essentials
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| Online-Zugang: | DE-522 DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-473 DE-19 DE-703 DE-20 DE-706 DE-824 DE-739 URL des Erstveröffentlichers |
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 2688481 |
|---|---|
| _version_ | 1820802235705065472 |
| any_adam_object | |
| author | Errichiello, Oliver Carlo 1973- Wernke, Marius |
| author_GND | (DE-588)128663995 (DE-588)126148827X |
| author_facet | Errichiello, Oliver Carlo 1973- Wernke, Marius |
| author_role | aut aut |
| author_sort | Errichiello, Oliver Carlo 1973- |
| author_variant | o c e oc oce m w mw |
| building | Verbundindex |
| bvnumber | BV048456242 |
| classification_rvk | QP 624 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783662659588 (OCoLC)1344243316 (DE-599)BVBBV048456242 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-662-65958-8 |
| format | Electronic eBook |
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| id | DE-604.BV048456242 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T09:32:08Z |
| institution | BVB |
| isbn | 9783662659588 |
| issn | 2731-3115 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033834297 |
| oclc_num | 1344243316 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XIV, 47 Seiten) 2 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer essentials |
| spellingShingle | Errichiello, Oliver Carlo 1973- Wernke, Marius Order in Chaos Cybernetics of Brand Management Branding Work and Organizational Psychology Marketing Consumer Behavior Digital Marketing Business Information Systems Branding (Marketing) Psychology, Industrial Consumer behavior Telemarketing Internet marketing Business information services Markenpolitik (DE-588)4144679-3 gnd Kybernetik (DE-588)4033888-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4033888-5 |
| title | Order in Chaos Cybernetics of Brand Management |
| title_alt | Ordnung im Chaos (Kybernetik der Markenführung, 2022) |
| title_auth | Order in Chaos Cybernetics of Brand Management |
| title_exact_search | Order in Chaos Cybernetics of Brand Management |
| title_full | Order in Chaos Cybernetics of Brand Management by Oliver Errichiello, Marius Wernke |
| title_fullStr | Order in Chaos Cybernetics of Brand Management by Oliver Errichiello, Marius Wernke |
| title_full_unstemmed | Order in Chaos Cybernetics of Brand Management by Oliver Errichiello, Marius Wernke |
| title_short | Order in Chaos |
| title_sort | order in chaos cybernetics of brand management |
| title_sub | Cybernetics of Brand Management |
| topic | Branding Work and Organizational Psychology Marketing Consumer Behavior Digital Marketing Business Information Systems Branding (Marketing) Psychology, Industrial Consumer behavior Telemarketing Internet marketing Business information services Markenpolitik (DE-588)4144679-3 gnd Kybernetik (DE-588)4033888-5 gnd |
| topic_facet | Branding Work and Organizational Psychology Marketing Consumer Behavior Digital Marketing Business Information Systems Branding (Marketing) Psychology, Industrial Consumer behavior Telemarketing Internet marketing Business information services Markenpolitik Kybernetik |
| url | https://doi.org/10.1007/978-3-662-65958-8 |
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