Grundlagen des Marketing
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| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
München
Pearson
[2022]
|
| Ausgabe: | 8., aktualisierte Auflage |
| Schlagworte: | |
| Online-Zugang: | DE-1028 DE-Aug4 DE-M347 DE-83 DE-19 DE-706 DE-29 URL des Erstveröffentlichers |
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MARC
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Datensatz im Suchindex
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| author | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei |
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| author_facet | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei |
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| isbn | 9783863263201 |
| language | German |
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| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei Grundlagen des Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4123623-3 |
| title | Grundlagen des Marketing |
| title_alt | Principles of marketing |
| title_auth | Grundlagen des Marketing |
| title_exact_search | Grundlagen des Marketing |
| title_full | Grundlagen des Marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
| title_fullStr | Grundlagen des Marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
| title_full_unstemmed | Grundlagen des Marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He |
| title_short | Grundlagen des Marketing |
| title_sort | grundlagen des marketing |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement Lehrbuch |
| url | https://elibrary.pearson.de/book/99.150005/9783863263201 |
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