Persuasion in public discourse cognitive and functional perspectives
"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam ; Philadelphia
John Benjamins Publishing Company
[2018]
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| Schriftenreihe: | Discourse approaches to politics, society, and culture (DAPSAC)
volume 79 |
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| Online-Zugang: | kostenfrei Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Persuasion in public discourse |b cognitive and functional perspectives |c edited by Jana Pelclová, Wei-lun Lu |
| 264 | 1 | |a Amsterdam ; Philadelphia |b John Benjamins Publishing Company |c [2018] | |
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| 490 | 0 | |a Discourse approaches to politics, society, and culture (DAPSAC) |v volume 79 | |
| 505 | 8 | |a Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc -- Metaphor as a (de- )legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O.D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A' Beckett -- Saving face online : institutional responses to negative customer reviews on TripAdvisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in Anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović | |
| 520 | 3 | |a "This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"-- | |
| 650 | 4 | |a Discourse analysis | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |2 Composition & Creative Writing | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |2 Rhetoric | |
| 650 | 4 | |a Persuasion (Rhetoric) | |
| 650 | 7 | |a REFERENCE |2 Writing Skills | |
| 650 | 4 | |a Discourse analysis | |
| 650 | 4 | |a Persuasion (Rhetoric) | |
| 653 | 6 | |a Electronic books | |
| 700 | 1 | |a Lu, Wei-lun |c (Linguist) |e ditor |4 oth | |
| 700 | 1 | |a Pelclová, Jana |e editor |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |t Persuasion in public discourse |d Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018] |z 9789027201386 |
| 856 | 4 | 0 | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1857154 |x Verlag |z kostenfrei |3 Volltext |
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| 912 | |a ZDB-4-EOAC | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033659688 | |
Datensatz im Suchindex
| _version_ | 1820162809208504320 |
|---|---|
| adam_text |
BEGRUESSUNG - PROF. HUBERT WEILER 6
VORTRAG 1
ZUR INTEGRATION DER MIGRANTEN IN DEUTSCHLAND: SOZIAL, OEKONOMISCH UND
KULTURELL.
DR. REINER KLINGHOLZ 9
VORTRAG 2
MARKENORIENTIERUNG, FINANZDIENSTLEISTUNGEN, TELEKOMMUNIKATIONSPRODUKTE
ODER DER KAUF EINES AUTOS:
WIE UNTERSCHEIDEN SICH TUERKISCH-, RUSSISCHSTAEMMIGE UND DEUTSCHE
KONSUMENTEN
DABEI VONEINANDER?"
ULRIKE MUEHLBACHER 29
VORTRAG 3
EINKAUF VON FAST-MOVING-CONSUMER-GOODS IN TUERKISCH- UND
RUSSISCHSTAEMMIGEN
HAUSHALTEN IN DEUTSCHLAND.
AKTUELLE ERGEBNISSE AUS DEN GFK CONSUMER PANELS."
DR. ROBERT KECSKES 53
VERABSCHIEDUNG - PROF. HUBERT WEILER 66
HTTP://D-NB.INFO/1046634046 |
| any_adam_object | 1 |
| author2 | Pelclová, Jana |
| author2_role | edt |
| author2_variant | j p jp |
| author_facet | Pelclová, Jana |
| building | Verbundindex |
| bvnumber | BV048279522 |
| classification_rvk | ET 785 |
| collection | ZDB-4-EOAC |
| contents | Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc -- Metaphor as a (de- )legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O.D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A' Beckett -- Saving face online : institutional responses to negative customer reviews on TripAdvisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in Anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović |
| ctrlnum | (OCoLC)1061548526 (DE-599)BVBBV048279522 |
| discipline | Sprachwissenschaft Literaturwissenschaft |
| format | Electronic eBook |
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| id | DE-604.BV048279522 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-02T18:28:31Z |
| institution | BVB |
| isbn | 9027263590 9789027263599 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033659688 |
| oclc_num | 1061548526 |
| open_access_boolean | 1 |
| physical | 1 Online-Ressource (vi, 334 Seiten) |
| psigel | ZDB-4-EOAC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | John Benjamins Publishing Company |
| record_format | marc |
| series2 | Discourse approaches to politics, society, and culture (DAPSAC) |
| spelling | Persuasion in public discourse cognitive and functional perspectives edited by Jana Pelclová, Wei-lun Lu Amsterdam ; Philadelphia John Benjamins Publishing Company [2018] 1 Online-Ressource (vi, 334 Seiten) txt rdacontent c rdamedia cr rdacarrier Discourse approaches to politics, society, and culture (DAPSAC) volume 79 Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc -- Metaphor as a (de- )legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O.D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A' Beckett -- Saving face online : institutional responses to negative customer reviews on TripAdvisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in Anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović "This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"-- Discourse analysis LANGUAGE ARTS & DISCIPLINES Composition & Creative Writing LANGUAGE ARTS & DISCIPLINES Rhetoric Persuasion (Rhetoric) REFERENCE Writing Skills Electronic books Lu, Wei-lun (Linguist) ditor oth Pelclová, Jana editor oth Erscheint auch als Druck-Ausgabe Persuasion in public discourse Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018] 9789027201386 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1857154 Verlag kostenfrei Volltext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033659688&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Persuasion in public discourse cognitive and functional perspectives Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc -- Metaphor as a (de- )legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O.D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A' Beckett -- Saving face online : institutional responses to negative customer reviews on TripAdvisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in Anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović Discourse analysis LANGUAGE ARTS & DISCIPLINES Composition & Creative Writing LANGUAGE ARTS & DISCIPLINES Rhetoric Persuasion (Rhetoric) REFERENCE Writing Skills |
| title | Persuasion in public discourse cognitive and functional perspectives |
| title_auth | Persuasion in public discourse cognitive and functional perspectives |
| title_exact_search | Persuasion in public discourse cognitive and functional perspectives |
| title_full | Persuasion in public discourse cognitive and functional perspectives edited by Jana Pelclová, Wei-lun Lu |
| title_fullStr | Persuasion in public discourse cognitive and functional perspectives edited by Jana Pelclová, Wei-lun Lu |
| title_full_unstemmed | Persuasion in public discourse cognitive and functional perspectives edited by Jana Pelclová, Wei-lun Lu |
| title_short | Persuasion in public discourse |
| title_sort | persuasion in public discourse cognitive and functional perspectives |
| title_sub | cognitive and functional perspectives |
| topic | Discourse analysis LANGUAGE ARTS & DISCIPLINES Composition & Creative Writing LANGUAGE ARTS & DISCIPLINES Rhetoric Persuasion (Rhetoric) REFERENCE Writing Skills |
| topic_facet | Discourse analysis LANGUAGE ARTS & DISCIPLINES Persuasion (Rhetoric) REFERENCE |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1857154 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033659688&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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