Online journalism Copywriting and conception for the internet. A handbook for training and practice
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden GmbH
2022
Palgrave Macmillan 2022 |
| Ausgabe: | 1st edition 2022 |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext http://www.springer.com/ Inhaltsverzeichnis |
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| 100 | 1 | |a Hooffacker, Gabriele |d 1959- |e Verfasser |0 (DE-588)11551418X |4 aut | |
| 245 | 1 | 0 | |a Online journalism |b Copywriting and conception for the internet. A handbook for training and practice |c Gabriele Hooffacker |
| 250 | |a 1st edition 2022 | ||
| 264 | 1 | |a Wiesbaden |b Springer Fachmedien Wiesbaden GmbH |c 2022 | |
| 264 | 1 | |b Palgrave Macmillan |c 2022 | |
| 300 | |a XII, 191 Seiten |b 18 Illustrationen |c 21 cm x 14.8 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Internet |0 (DE-588)4308416-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Journalismus |0 (DE-588)4028779-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Publizieren |0 (DE-588)4411121-6 |2 gnd |9 rswk-swf |
| 653 | |a Cross-media web offering | ||
| 653 | |a Hypertext and storyboard | ||
| 653 | |a Interactive forms in journalism | ||
| 653 | |a Journalism | ||
| 653 | |a Online journalism | ||
| 653 | |a Online law for journalists | ||
| 655 | 7 | |0 (DE-588)4048476-2 |a Ratgeber |2 gnd-content | |
| 689 | 0 | 0 | |a Journalismus |0 (DE-588)4028779-8 |D s |
| 689 | 0 | 1 | |a Internet |0 (DE-588)4308416-3 |D s |
| 689 | 0 | 2 | |a Online-Publizieren |0 (DE-588)4411121-6 |D s |
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Datensatz im Suchindex
| _version_ | 1819590328590532608 |
|---|---|
| adam_text | CONTENTS
1
THE
PROFESSION:
ACTIVITIES
AND
FIELDS
OF
WORK
.......................................
1
1.1
ACTIVITIES
..........................................................................................
2
1.2
FIELDS
OF
WORK
..................................................................................
9
1.3
STAFF
AND
EDITORIAL
ORGANIZATION
......................................................
14
FURTHER
READING
.......................................................................................
19
2
THE
MEDIUM
................................................................................................
21
2.1
WHAT
IS
ONLINE
JOURNALISM?
...........................................................
21
2.2
TERMS,
FORMS
AND
FORMATS
.............................................................
24
2.3
WORKFLOW
AND
CONTENT
MANAGEMENT
..............................................
30
3
THE
ONLINE
USERS
.......................................................................................
39
3.1
USER
RESEARCH
AND
MARKET
ANALYSIS
...............................................
40
3.2
BEING
FOUND
WITH
SEARCH
ENGINES
.................................................
42
FURTHER
READING
.......................................................................................
47
4
HYPERTEXT
AND
STORYBOARD
........................................................................
49
4.1
HOW
TO
WRITE
HYPERTEXT?
...............................................................
49
4.2
LINKS
STRUCTURE
THE
READING
FLOW
...................................................
58
4.3
NAVIGATION
FOR
MOBILE
TOUCH
AND
VOICE
CONTROL
...........................
64
4.4
STORYBOARD
FOR
THE
NAVIGATION
..........................................................
65
4.5
USABILITY
AND
UX
...........................................................................
73
4.6
PLANNING
THE
SITE
AND
HOMEPAGE
...................................................
74
FURTHER
READING
.......................................................................................
78
X
CONTENTS
5
PRESENTATION
FORMS
AND
MULTIMODAL
FORMATS
.......................................
81
5.1
DESIGNING
FOR
THE
MEDIA
.................................................................
82
5.2
INFORM:
NEWS,
SLIDESHOW,
INTERVIEW,
PODCAST
.................................
92
5.3
NARRATIVE
FORMATS:
ONEPAGER,
NEWSGAME,
WEB
REPORTAGE,
WEB
DOCUMENTARY
..........................................................................
101
5.4
ANALYZE:
COMMENTARY,
CRITICISM,
GLOSS,
CARTOON
.........................
104
5.5
PROVIDE
SERVICE,
WRITE
CONVERSION-ORIENTED:
FAQ,
CHATBOT,
NEWSLETTER
.......................................................................................
112
FURTHER
READING
.......................................................................................
120
6
PARTICIPATORY
FORMS
AND
FORMATS
..........................................................
123
6.1
ONLINE:
PARTICIPATION
AND
COLLABORATION
..........................................
123
6.2
SOCIAL
MEDIA
PLATFORMS
....................................................................
127
6.3
INDIVIDUAL
COMMUNICATION
ONLINE
..................................................
134
6.4
ANCESTORS:
BLOGS,
MICROBLOGGING,
FORUMS
......................................
137
6.5
COMMUNITY
BUILDING
........................................................................
142
FURTHER
READING
.......................................................................................
147
7
THE
RIGHT
.......................................................................................................
149
7.1
FUNDAMENTALS
AND
RESPONSIBILITY
....................................................
150
7.2
COPYRIGHT
........................................................................................
154
7.3
RIGHT
OF
PERSONALITY
AND
LIKENESS
..................................................
159
7.4
DATA
PROTECTION
................................................................................
160
FURTHER
READING
.......................................................................................
162
8
EDUCATION
AND
TRAINING
.............................................................................
163
8.1
UNIVERSITIES
.....................................................................................
164
8.2
JOURNALISM
SCHOOLS
AND
TRAINEESHIPS
.............................................
166
8.3
CONTINUING
VOCATIONAL
TRAINING,
IN-SERVICE
AND
DISTANCE
LEARNING
COURSES
...........................................................................
166
8.4
SHORT
COURSES
.................................................................................
168
8.5
NETWORKS
AND
CONTACT
EXCHANGES
...................................................
169
FURTHER
READING
.......................................................................................
172
GLOSSARY
...........................................................................................................
173
FURTHER
LINKS
........................................................................................................
191
|
| any_adam_object | 1 |
| author | Hooffacker, Gabriele 1959- |
| author_GND | (DE-588)11551418X |
| author_facet | Hooffacker, Gabriele 1959- |
| author_role | aut |
| author_sort | Hooffacker, Gabriele 1959- |
| author_variant | g h gh |
| building | Verbundindex |
| bvnumber | BV048236077 |
| ctrlnum | (DE-599)DNB1240551401 |
| edition | 1st edition 2022 |
| format | Book |
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| genre | (DE-588)4048476-2 Ratgeber gnd-content |
| genre_facet | Ratgeber |
| id | DE-604.BV048236077 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T09:22:46Z |
| institution | BVB |
| institution_GND | (DE-588)1043386068 |
| isbn | 9783658357306 3658357304 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033616692 |
| open_access_boolean | |
| owner | DE-M382 |
| owner_facet | DE-M382 |
| physical | XII, 191 Seiten 18 Illustrationen 21 cm x 14.8 cm |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Fachmedien Wiesbaden GmbH Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Hooffacker, Gabriele 1959- Online journalism Copywriting and conception for the internet. A handbook for training and practice Internet (DE-588)4308416-3 gnd Journalismus (DE-588)4028779-8 gnd Online-Publizieren (DE-588)4411121-6 gnd |
| subject_GND | (DE-588)4308416-3 (DE-588)4028779-8 (DE-588)4411121-6 (DE-588)4048476-2 |
| title | Online journalism Copywriting and conception for the internet. A handbook for training and practice |
| title_auth | Online journalism Copywriting and conception for the internet. A handbook for training and practice |
| title_exact_search | Online journalism Copywriting and conception for the internet. A handbook for training and practice |
| title_full | Online journalism Copywriting and conception for the internet. A handbook for training and practice Gabriele Hooffacker |
| title_fullStr | Online journalism Copywriting and conception for the internet. A handbook for training and practice Gabriele Hooffacker |
| title_full_unstemmed | Online journalism Copywriting and conception for the internet. A handbook for training and practice Gabriele Hooffacker |
| title_short | Online journalism |
| title_sort | online journalism copywriting and conception for the internet a handbook for training and practice |
| title_sub | Copywriting and conception for the internet. A handbook for training and practice |
| topic | Internet (DE-588)4308416-3 gnd Journalismus (DE-588)4028779-8 gnd Online-Publizieren (DE-588)4411121-6 gnd |
| topic_facet | Internet Journalismus Online-Publizieren Ratgeber |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=38fcc5999a284a6a996e464081244d5b&prov=M&dok_var=1&dok_ext=htm http://www.springer.com/ http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033616692&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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