Consumer Nationalism and Barr's Irn-Bru in Scotland
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| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing AG
2020
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| Schriftenreihe: | Consumption and Public Life Ser
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| Schlagworte: | |
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Inhaltsangabe:
- Intro
- Acknowledgments
- Praise for Consumer Nationalism and Barr's Irn-Bru in Scotland
- Contents
- About the Author
- List of Figures
- 1 Introduction
- A Nation Forged in Iron
- Everyday Consumption and National Identity
- Analysing Soft Drinks as Branded Goods
- Situating Brands Within National Culture
- Chapter Outline
- Bibliography
- 2 The Power of Origins
- Introduction
- Protecting and Promoting Origins
- The Ideal American Tonic
- Disputed Claims of National Origin in the UK
- Trademarks, Essences and Imperial Markets
- Becoming Scotland's Favourite Man
- Forged Origins?
- The Literal Truth of Wartime Regulation
- Authenticity and Ontological Permanence in National Markets
- Conclusion
- Bibliography
- 3 From Girders: Discourses of National Strength
- Introduction
- Folk Remedies, Nostrums and National Tonics
- From World Athletes to Hairy Highlanders
- Athletic Paragons vs. National Icons
- Resilience and Industry
- Girders and Hardmen
- Victory Brew
- Tougher Than Tanks
- Resisting American Dominance
- Even Though I Used to Be a Man
- Enduring the Romance of Defeat
- Conclusion
- Bibliography
- 4 Consumer Nationalism in Popular and Material Culture
- Introduction
- Local Heritage and National Presence
- A Nation of Shopkeepers
- Pop Culture
- Routine, Ritual, and Everyday Identity
- Ceremonial Consumption and National Time
- Customised Consumerism
- Performing Scottishness Today
- Conclusion
- Bibliography
- 5 Scotland's Other: Defining Oppositional Identities
- Introduction
- Anglo-British Icons and Scottish Kitsch
- Imperial Alterity
- Nation and Industry in a Fragile Union
- Post-devolution Scottishness
- Exotic Archetypes and Hybrid Nationalism
- Hybridity as National Salvation
- Conclusion
- Bibliography
- 6 Conclusion
- Branding Iron-Messages and Mechanisms
- Who Speaks for the Nation?
- Bibliography
- Index