Exploring public relations and management communication
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Hauptverfasser: | , |
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Format: | Buch |
Sprache: | English |
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Harlow, England ; London ; New York
Pearson
2021
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Ausgabe: | Fifth edition |
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035 | |a (OCoLC)1331799427 | ||
035 | |a (DE-599)BVBBV047940968 | ||
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100 | 1 | |a Tench, Ralph |d ca. 20. Jh. |e Verfasser |0 (DE-588)1151577502 |4 aut | |
245 | 1 | 0 | |a Exploring public relations and management communication |c Ralph Tench (Professor of Communication and Director of Research for Leeds Business School, Leeds Beckett University), Stephen Waddington (Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University) |
250 | |a Fifth edition | ||
264 | 1 | |a Harlow, England ; London ; New York |b Pearson |c 2021 | |
300 | |a xxvii, 644 Seiten |b Illustrationen, Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Revised edition of Public relations, 2013 | ||
500 | |a About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index | ||
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Datensatz im Suchindex
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any_adam_object | |
author | Tench, Ralph ca. 20. Jh Waddington, Stephen 19XX- |
author_GND | (DE-588)1151577502 (DE-588)1208312243 |
author_facet | Tench, Ralph ca. 20. Jh Waddington, Stephen 19XX- |
author_role | aut aut |
author_sort | Tench, Ralph ca. 20. Jh |
author_variant | r t rt s w sw |
building | Verbundindex |
bvnumber | BV047940968 |
classification_rvk | QP 637 |
ctrlnum | (OCoLC)1331799427 (DE-599)BVBBV047940968 |
discipline | Wirtschaftswissenschaften |
edition | Fifth edition |
format | Book |
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genre_facet | Aufsatzsammlung |
id | DE-604.BV047940968 |
illustrated | Illustrated |
indexdate | 2024-12-24T09:14:36Z |
institution | BVB |
isbn | 9781292321745 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033322448 |
oclc_num | 1331799427 |
open_access_boolean | |
owner | DE-11 |
owner_facet | DE-11 |
physical | xxvii, 644 Seiten Illustrationen, Diagramme |
publishDate | 2021 |
publishDateSearch | 2021 |
publishDateSort | 2021 |
publisher | Pearson |
record_format | marc |
spelling | Tench, Ralph ca. 20. Jh. Verfasser (DE-588)1151577502 aut Exploring public relations and management communication Ralph Tench (Professor of Communication and Director of Research for Leeds Business School, Leeds Beckett University), Stephen Waddington (Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University) Fifth edition Harlow, England ; London ; New York Pearson 2021 xxvii, 644 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Revised edition of Public relations, 2013 About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Public relations (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Waddington, Stephen 19XX- Verfasser (DE-588)1208312243 aut Erscheint auch als Online-Ausgabe, PDF 978-1-292-32176-9 Erscheint auch als Online-Ausgabe, EPUB 978-1-292-32178-3 |
spellingShingle | Tench, Ralph ca. 20. Jh Waddington, Stephen 19XX- Exploring public relations and management communication Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
subject_GND | (DE-588)4043188-5 (DE-588)4143413-4 |
title | Exploring public relations and management communication |
title_auth | Exploring public relations and management communication |
title_exact_search | Exploring public relations and management communication |
title_full | Exploring public relations and management communication Ralph Tench (Professor of Communication and Director of Research for Leeds Business School, Leeds Beckett University), Stephen Waddington (Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University) |
title_fullStr | Exploring public relations and management communication Ralph Tench (Professor of Communication and Director of Research for Leeds Business School, Leeds Beckett University), Stephen Waddington (Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University) |
title_full_unstemmed | Exploring public relations and management communication Ralph Tench (Professor of Communication and Director of Research for Leeds Business School, Leeds Beckett University), Stephen Waddington (Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University) |
title_short | Exploring public relations and management communication |
title_sort | exploring public relations and management communication |
topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
topic_facet | Öffentlichkeitsarbeit Aufsatzsammlung |
work_keys_str_mv | AT tenchralph exploringpublicrelationsandmanagementcommunication AT waddingtonstephen exploringpublicrelationsandmanagementcommunication |