Exploring public relations and management communication

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Hauptverfasser: Tench, Ralph ca. 20. Jh (VerfasserIn), Waddington, Stephen 19XX- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Harlow, England ; London ; New York Pearson 2021
Ausgabe:Fifth edition
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MARC

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Datensatz im Suchindex

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physical xxvii, 644 Seiten Illustrationen, Diagramme
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spelling Tench, Ralph ca. 20. Jh. Verfasser (DE-588)1151577502 aut
Exploring public relations and management communication Ralph Tench (Professor of Communication and Director of Research for Leeds Business School, Leeds Beckett University), Stephen Waddington (Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University)
Fifth edition
Harlow, England ; London ; New York Pearson 2021
xxvii, 644 Seiten Illustrationen, Diagramme
txt rdacontent
n rdamedia
nc rdacarrier
Revised edition of Public relations, 2013
About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index
Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf
Public relations
(DE-588)4143413-4 Aufsatzsammlung gnd-content
Öffentlichkeitsarbeit (DE-588)4043188-5 s
DE-604
Waddington, Stephen 19XX- Verfasser (DE-588)1208312243 aut
Erscheint auch als Online-Ausgabe, PDF 978-1-292-32176-9
Erscheint auch als Online-Ausgabe, EPUB 978-1-292-32178-3
spellingShingle Tench, Ralph ca. 20. Jh
Waddington, Stephen 19XX-
Exploring public relations and management communication
Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
subject_GND (DE-588)4043188-5
(DE-588)4143413-4
title Exploring public relations and management communication
title_auth Exploring public relations and management communication
title_exact_search Exploring public relations and management communication
title_full Exploring public relations and management communication Ralph Tench (Professor of Communication and Director of Research for Leeds Business School, Leeds Beckett University), Stephen Waddington (Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University)
title_fullStr Exploring public relations and management communication Ralph Tench (Professor of Communication and Director of Research for Leeds Business School, Leeds Beckett University), Stephen Waddington (Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University)
title_full_unstemmed Exploring public relations and management communication Ralph Tench (Professor of Communication and Director of Research for Leeds Business School, Leeds Beckett University), Stephen Waddington (Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University)
title_short Exploring public relations and management communication
title_sort exploring public relations and management communication
topic Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
topic_facet Öffentlichkeitsarbeit
Aufsatzsammlung
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