Moralizing the corporation transnational activism and corporate accountability

Moralizing the corporation transnational activism and corporate accountability

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Bibliographische Detailangaben
1. Verfasser: Holzer, Boris (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cheltenham, U.K Edward Elgar Pub 2010
Schlagworte:
Electronic books
International business enterprises > Social responsibility of business > Business ethics
Corporate Governance
Unternehmensethik
Macht
Organisationshandeln
Corporate Social Responsibility
Multinationales Unternehmen
Online-Zugang:DE-12
DE-634
DE-1043
DE-1046
DE-573
DE-M347
DE-898
DE-859
DE-860
DE-861
DE-863
DE-862
DE-Re13
DE-91
DE-384
DE-473
DE-19
DE-355
DE-703
DE-20
DE-706
DE-824
DE-29
DE-739
URL des Erstveröffentlichers
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Inhaltsangabe:
  • 1. Introduction
  • 2. Corporate power and the power of its critics
  • 3. Anti-corporate protest and world culture : opposing or enacting globalization?
  • 4. Framing the corporation
  • 5. Mobilizing the consumer
  • 6. Business and society : from ethical responsibility to organizational reflexivity
  • 7. Conflicts and coalitions
  • 8. From accounts to accountability
  • 9. Conclusion
  • This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestlé, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists

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