The Franchise Era Managing Media in the Digital Economy

A collection of essays that examine the management strategies of franchises across multiple mediaAs Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Fleury, James (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Edinburgh Edinburgh University Press [2022]
Schriftenreihe:	Traditions in American Cinema : TAC
Schlagworte:	Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / History & Criticism Digital media > Social aspects Internet > Social aspects Mass media and culture Mass media > Management Mass media > Marketing Motion pictures > Marketing Streaming technology (Telecommunications) Television > Marketing Video games > Marketing
Online-Zugang:	DE-1043 DE-1046 DE-858 DE-Aug4 DE-859 DE-860 DE-473 DE-739 URL des Erstveröffentlichers
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