Contemporary issues in digital marketing
"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emergin...
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| Format: | Buch |
| Sprache: | English |
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London ; New York
Routledge
2022
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MARC
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| 245 | 1 | 0 | |a Contemporary issues in digital marketing |c edited by Outi Niininen |
| 264 | 1 | |a London ; New York |b Routledge |c 2022 | |
| 300 | |a x, 188 Seiten |b Diagramme | ||
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| 500 | |a Enthält Literaturangaben und Index | ||
| 520 | |a "This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emerging technologies and how they can enhance User Experience How 'digital' is changing servicescapes ; Issues surrounding ethics and privacy Current and future issues surrounding Social Media ; Key considerations for the future of Digital Marketing ; Case studies and examples from real-life organizations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation | ||
| 650 | 7 | |a 1.1 x / Online-Marketing |2 stw | |
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:07:22Z |
| indexdate | 2024-07-10T09:22:11Z |
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| isbn | 9780367555351 9780367555337 |
| language | English |
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| publishDate | 2022 |
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| publisher | Routledge |
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| spelling | Contemporary issues in digital marketing edited by Outi Niininen London ; New York Routledge 2022 x, 188 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Enthält Literaturangaben und Index "This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emerging technologies and how they can enhance User Experience How 'digital' is changing servicescapes ; Issues surrounding ethics and privacy Current and future issues surrounding Social Media ; Key considerations for the future of Digital Marketing ; Case studies and examples from real-life organizations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation 1.1 x / Online-Marketing stw 1.2 x / E-Business stw Internet marketing Niininen, Outi (DE-588)1259463893 edt Erscheint auch als (ebook) Online-Ausgabe 978-1-003-09390-9 |
| spellingShingle | Contemporary issues in digital marketing 1.1 x / Online-Marketing stw 1.2 x / E-Business stw Internet marketing |
| title | Contemporary issues in digital marketing |
| title_auth | Contemporary issues in digital marketing |
| title_exact_search | Contemporary issues in digital marketing |
| title_exact_search_txtP | Contemporary issues in digital marketing |
| title_full | Contemporary issues in digital marketing edited by Outi Niininen |
| title_fullStr | Contemporary issues in digital marketing edited by Outi Niininen |
| title_full_unstemmed | Contemporary issues in digital marketing edited by Outi Niininen |
| title_short | Contemporary issues in digital marketing |
| title_sort | contemporary issues in digital marketing |
| topic | 1.1 x / Online-Marketing stw 1.2 x / E-Business stw Internet marketing |
| topic_facet | 1.1 x / Online-Marketing 1.2 x / E-Business Internet marketing |
| work_keys_str_mv | AT niininenouti contemporaryissuesindigitalmarketing |