Multi-Channel-Marketing Grundlage, Instrumente, Prozesse
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2022]
|
| Ausgabe: | 3., überarbeitete und erweiterte Auflage |
| Schriftenreihe: | Lehrbuch
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
| 001 | BV047669518 | ||
| 003 | DE-604 | ||
| 005 | 20221128 | ||
| 007 | t| | ||
| 008 | 220113s2022 gw a||| |||| 00||| ger d | ||
| 020 | |a 9783658033446 |c pbk. |9 978-3-658-03344-6 | ||
| 024 | 3 | |a 9783834946430 | |
| 028 | 5 | 2 | |a Best.-Nr.: 86326268 |
| 035 | |a (OCoLC)1344118569 | ||
| 035 | |a (DE-599)BVBBV047669518 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-HE | ||
| 049 | |a DE-355 |a DE-384 |a DE-12 |a DE-19 |a DE-634 |a DE-523 |a DE-M29 |a DE-859 |a DE-B768 | ||
| 082 | 0 | |a 658.872 |2 22/ger | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 084 | |a WIR 825f |2 stub | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Wirtz, Bernd W. |d 1964- |e Verfasser |0 (DE-588)122331648 |4 aut | |
| 245 | 1 | 0 | |a Multi-Channel-Marketing |b Grundlage, Instrumente, Prozesse |c Bernd W. Wirtz |
| 246 | 1 | 3 | |a Multi Channel Marketing |
| 250 | |a 3., überarbeitete und erweiterte Auflage | ||
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c [2022] | |
| 300 | |a XV, 544 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Lehrbuch | |
| 650 | 0 | 7 | |a Mehrgleisiger Vertrieb |0 (DE-588)4725388-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Vertriebsorganisation |0 (DE-588)4078869-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Mehrgleisiger Vertrieb |0 (DE-588)4725388-5 |D s |
| 689 | 0 | 1 | |a Vertriebsorganisation |0 (DE-588)4078869-6 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Mehrgleisiger Vertrieb |0 (DE-588)4725388-5 |D s |
| 689 | 1 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | 2 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, ebk. |z 978-3-658-03345-3 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033054197 | |
Datensatz im Suchindex
| DE-19_call_number | 0599/QP 621 W799 M9(3)+3 0599/QP 621 W799 M9(3) 0001/8 22-4347 0599/QP 621 W799 M9(3)+2 0500/QP 621 W799 M9(3) |
|---|---|
| DE-19_location | 70 0 |
| DE-BY-UBM_katkey | 6259509 |
| DE-BY-UBM_media_number | 41624596100013 41636611340011 41636611330019 41635280630018 41636611320017 |
| DE-BY-UBR_call_number | 02/22.Q0194 40/QP 621 W799 M9(3) |
| DE-BY-UBR_katkey | 6493847 |
| DE-BY-UBR_location | 00 40 |
| DE-BY-UBR_media_number | 069042480214 069043149203 |
| _version_ | 1823048862139416576 |
| any_adam_object | |
| author | Wirtz, Bernd W. 1964- |
| author_GND | (DE-588)122331648 |
| author_facet | Wirtz, Bernd W. 1964- |
| author_role | aut |
| author_sort | Wirtz, Bernd W. 1964- |
| author_variant | b w w bw bww |
| building | Verbundindex |
| bvnumber | BV047669518 |
| classification_rvk | QP 650 QP 621 |
| classification_tum | WIR 825f |
| ctrlnum | (OCoLC)1344118569 (DE-599)BVBBV047669518 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3., überarbeitete und erweiterte Auflage |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02115nam a22005658c 4500</leader><controlfield tag="001">BV047669518</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20221128 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">220113s2022 gw a||| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783658033446</subfield><subfield code="c">pbk.</subfield><subfield code="9">978-3-658-03344-6</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783834946430</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Best.-Nr.: 86326268</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1344118569</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047669518</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-HE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-M29</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-B768</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 825f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wirtz, Bernd W.</subfield><subfield code="d">1964-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)122331648</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Multi-Channel-Marketing</subfield><subfield code="b">Grundlage, Instrumente, Prozesse</subfield><subfield code="c">Bernd W. Wirtz</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Multi Channel Marketing</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3., überarbeitete und erweiterte Auflage</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Gabler</subfield><subfield code="c">[2022]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 544 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Lehrbuch</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mehrgleisiger Vertrieb</subfield><subfield code="0">(DE-588)4725388-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Vertriebsorganisation</subfield><subfield code="0">(DE-588)4078869-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Mehrgleisiger Vertrieb</subfield><subfield code="0">(DE-588)4725388-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Vertriebsorganisation</subfield><subfield code="0">(DE-588)4078869-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Mehrgleisiger Vertrieb</subfield><subfield code="0">(DE-588)4725388-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, ebk.</subfield><subfield code="z">978-3-658-03345-3</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033054197</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV047669518 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T15:58:23Z |
| institution | BVB |
| isbn | 9783658033446 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033054197 |
| oclc_num | 1344118569 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-384 DE-12 DE-19 DE-BY-UBM DE-634 DE-523 DE-M29 DE-859 DE-B768 |
| owner_facet | DE-355 DE-BY-UBR DE-384 DE-12 DE-19 DE-BY-UBM DE-634 DE-523 DE-M29 DE-859 DE-B768 |
| physical | XV, 544 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | Lehrbuch |
| spellingShingle | Wirtz, Bernd W. 1964- Multi-Channel-Marketing Grundlage, Instrumente, Prozesse Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertriebsorganisation (DE-588)4078869-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4725388-5 (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4078869-6 (DE-588)4168907-0 (DE-588)4123623-3 |
| title | Multi-Channel-Marketing Grundlage, Instrumente, Prozesse |
| title_alt | Multi Channel Marketing |
| title_auth | Multi-Channel-Marketing Grundlage, Instrumente, Prozesse |
| title_exact_search | Multi-Channel-Marketing Grundlage, Instrumente, Prozesse |
| title_full | Multi-Channel-Marketing Grundlage, Instrumente, Prozesse Bernd W. Wirtz |
| title_fullStr | Multi-Channel-Marketing Grundlage, Instrumente, Prozesse Bernd W. Wirtz |
| title_full_unstemmed | Multi-Channel-Marketing Grundlage, Instrumente, Prozesse Bernd W. Wirtz |
| title_short | Multi-Channel-Marketing |
| title_sort | multi channel marketing grundlage instrumente prozesse |
| title_sub | Grundlage, Instrumente, Prozesse |
| topic | Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertriebsorganisation (DE-588)4078869-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Mehrgleisiger Vertrieb Marketing Marketingstrategie Vertriebsorganisation Marketingmanagement Lehrbuch |
| work_keys_str_mv | AT wirtzberndw multichannelmarketinggrundlageinstrumenteprozesse AT wirtzberndw multichannelmarketing |