Harnessing the Technicolor Rainbow Color Design in the 1930s
Like Dorothy waking up over the rainbow in the Land of Oz, Hollywood discovered a vivid new world of color in the 1930s. The introduction of three-color Technicolor technology in 1932 gave filmmakers a powerful tool with which to guide viewers' attention, punctuate turning points, and express e...
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| 520 | |a Like Dorothy waking up over the rainbow in the Land of Oz, Hollywood discovered a vivid new world of color in the 1930s. The introduction of three-color Technicolor technology in 1932 gave filmmakers a powerful tool with which to guide viewers' attention, punctuate turning points, and express emotional subtext. Although many producers and filmmakers initially resisted the use of color, Technicolor designers, led by the legendary Natalie Kalmus, developed an aesthetic that complemented the classical Hollywood filmmaking style while still offering innovative novelty. By the end of the 1930s, color in film was thoroughly harnessed to narrative, and it became elegantly expressive without threatening the coherence of the film's imaginary world. Harnessing the Technicolor Rainbow is the first scholarly history of Technicolor aesthetics and technology, as well as a thoroughgoing analysis of how color works in film. Scott Higgins draws on extensive primary research and close analysis of well-known movies, including Becky Sharp, A Star Is Born, Adventures of Robin Hood, and Gone with the Wind, to show how the Technicolor films of the 1930s forged enduring conventions for handling color in popular cinema. He argues that filmmakers and designers rapidly worked through a series of stylistic modes based on the demonstration, restraint, and integration of color-and shows how the color conventions developed in the 1930s have continued to influence filmmaking to the present day. Higgins also formulates a new vocabulary and a method of analysis for capturing the often-elusive functions and effects of color that, in turn, open new avenues for the study of film form and lay a foundation for new work on color in cinema | ||
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Datensatz im Suchindex
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| author | Higgins, Scott |
| author_facet | Higgins, Scott |
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| dewey-search | 778.5342 |
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| discipline | Kunstgeschichte |
| doi_str_mv | 10.7560/716278 |
| format | Electronic eBook |
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| language | English |
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| spelling | Higgins, Scott Verfasser aut Harnessing the Technicolor Rainbow Color Design in the 1930s Scott Higgins Austin University of Texas Press [2021] © 2007 1 Online-Ressource (312 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) Like Dorothy waking up over the rainbow in the Land of Oz, Hollywood discovered a vivid new world of color in the 1930s. The introduction of three-color Technicolor technology in 1932 gave filmmakers a powerful tool with which to guide viewers' attention, punctuate turning points, and express emotional subtext. Although many producers and filmmakers initially resisted the use of color, Technicolor designers, led by the legendary Natalie Kalmus, developed an aesthetic that complemented the classical Hollywood filmmaking style while still offering innovative novelty. By the end of the 1930s, color in film was thoroughly harnessed to narrative, and it became elegantly expressive without threatening the coherence of the film's imaginary world. Harnessing the Technicolor Rainbow is the first scholarly history of Technicolor aesthetics and technology, as well as a thoroughgoing analysis of how color works in film. Scott Higgins draws on extensive primary research and close analysis of well-known movies, including Becky Sharp, A Star Is Born, Adventures of Robin Hood, and Gone with the Wind, to show how the Technicolor films of the 1930s forged enduring conventions for handling color in popular cinema. He argues that filmmakers and designers rapidly worked through a series of stylistic modes based on the demonstration, restraint, and integration of color-and shows how the color conventions developed in the 1930s have continued to influence filmmaking to the present day. Higgins also formulates a new vocabulary and a method of analysis for capturing the often-elusive functions and effects of color that, in turn, open new avenues for the study of film form and lay a foundation for new work on color in cinema In English PERFORMING ARTS / General bisacsh https://doi.org/10.7560/716278 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Higgins, Scott Harnessing the Technicolor Rainbow Color Design in the 1930s PERFORMING ARTS / General bisacsh |
| title | Harnessing the Technicolor Rainbow Color Design in the 1930s |
| title_auth | Harnessing the Technicolor Rainbow Color Design in the 1930s |
| title_exact_search | Harnessing the Technicolor Rainbow Color Design in the 1930s |
| title_full | Harnessing the Technicolor Rainbow Color Design in the 1930s Scott Higgins |
| title_fullStr | Harnessing the Technicolor Rainbow Color Design in the 1930s Scott Higgins |
| title_full_unstemmed | Harnessing the Technicolor Rainbow Color Design in the 1930s Scott Higgins |
| title_short | Harnessing the Technicolor Rainbow |
| title_sort | harnessing the technicolor rainbow color design in the 1930s |
| title_sub | Color Design in the 1930s |
| topic | PERFORMING ARTS / General bisacsh |
| topic_facet | PERFORMING ARTS / General |
| url | https://doi.org/10.7560/716278 |
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