Strategic event leveraging models, practices and prospects
"This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that deriv...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wallingford, Oxfordshire, UK
CABI
[2022]
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| Schlagworte: | |
| Online-Zugang: | DE-1050 URL des Erstveröffentlichers |
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| Zusammenfassung: | "This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events"-- |
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| Beschreibung: | 1 Online-Ressource (xv, 159 Seiten) |
| ISBN: | 9781789247862 |