Investigating customer characteristics as drivers of private label choice in fashion e-commerce
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
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Aachen
[2021]
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| Schriftenreihe: | Edition Wissenschaft Apprimus
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| adam_text | Table of Contents Part A. Introductory Overview of the Thesis List of Figures X List of Tables XI List of Abbreviations 4 1 1.1 Overview and Relevance of the Research Topic 1 1.2 Identification of Research Deficits 3 1.3 Deduction of Research Questions 6 1.4 Contribution 9 Theoretical and Conceptual Background 2.1 3 ХП Introduction 1 2 IX 11 11 Digital Orientation 2.2 TMT Structure 14 2.3 TMT Compensation 16 2.4 TMT Heterogeneity 18 2.5 TMT Interdependence and Functional Roles 20 2.6 CEO Career Variety 22 Research Design 25 3.1 Content Analysis 25 3.2 Shareholder Letters 26 3.3 Dictionary Development and Validation 26 3.4 Data Gathering and Sample 29 3.5 Empirical Model and Robustness Checks 31 35 Summary of Research Papers 4.1 Summary of Research Paper I 35 4.2 Summary of Research Paperi! 38 4.3 Summary of Research Paper ІП 43 4.4 Summary of Research Paper ГѴ 49 VII
TABLE OF CONTENTS 5.1.5 5.2 Implications for literature on cross-cultural and private labelresearch.......... 63 Implications for practice......................................... 64 5.2.1 Implications for retailers designing their private label fashion portfolio......... 65 5.2.2 Implications for international fashion retailers................................................. 66 5.2.3 Implications for fashion manufacturers............................................................. 66 5.3 Areas for further research............................................................................................. 67 References..................................................................................................................................... 69 Part B. Research Papers............................................................................................................ 81 Research Paper I - Private Label Shoppers Between Fast Fashion Trends and Status Symbolism - A Customer Characteristics Investigation........................................................ 83 Research Paper II - Who Is Attracted by a Retailer Brand? A Customer Characteristics Investigation Applied to Private Label Branding Strategies................................................ 113 Research Paper ПІ - The Influencing Role of Culture on Private Label Shopper Characteristics in Fashion E-Commerce............................................................................... 135 VII
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| indexdate | 2025-02-14T18:11:05Z |
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| language | English |
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| publishDate | 2021 |
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| spellingShingle | Grage, Katrin Investigating customer characteristics as drivers of private label choice in fashion e-commerce Handelsmarke (DE-588)4023246-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4023246-3 (DE-588)4592128-3 (DE-588)4113937-9 |
| title | Investigating customer characteristics as drivers of private label choice in fashion e-commerce |
| title_auth | Investigating customer characteristics as drivers of private label choice in fashion e-commerce |
| title_exact_search | Investigating customer characteristics as drivers of private label choice in fashion e-commerce |
| title_full | Investigating customer characteristics as drivers of private label choice in fashion e-commerce vorgelegt von Katrin Grage, geb. Bockholdt |
| title_fullStr | Investigating customer characteristics as drivers of private label choice in fashion e-commerce vorgelegt von Katrin Grage, geb. Bockholdt |
| title_full_unstemmed | Investigating customer characteristics as drivers of private label choice in fashion e-commerce vorgelegt von Katrin Grage, geb. Bockholdt |
| title_short | Investigating customer characteristics as drivers of private label choice in fashion e-commerce |
| title_sort | investigating customer characteristics as drivers of private label choice in fashion e commerce |
| topic | Handelsmarke (DE-588)4023246-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Handelsmarke Electronic Commerce Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032781131&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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