Mid-century modernism and the American body race, gender, and the politics of power in design

The first investigation of how race and gender shaped the presentation and marketing of Modernist decor in postwar AmericaIn the world of interior design, mid-century Modernism has left an indelible mark still seen and felt today in countless open-concept floor plans and sleek, geometric furnishings...

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1. Verfasser: Wilson, Kristina (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Princeton ; Oxford Princeton University Press [2021]
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520 |a The first investigation of how race and gender shaped the presentation and marketing of Modernist decor in postwar AmericaIn the world of interior design, mid-century Modernism has left an indelible mark still seen and felt today in countless open-concept floor plans and sleek, geometric furnishings. Yet despite our continued fascination, we rarely consider how this iconic design sensibility was marketed to the diverse audiences of its era. Examining advice manuals, advertisements in Life and Ebony, furniture, art, and more, Mid-Century Modernism and the American Body offers a powerful new look at how codes of race, gender, and identity influenced-and were influenced by-Modern design and shaped its presentation to consumers.Taking us to the booming suburban landscape of postwar America, Kristina Wilson demonstrates that the ideals defined by popular Modernist furnishings were far from neutral or race-blind. Advertisers offered this aesthetic to White audiences as a solution for keeping dirt and outsiders at bay, an approach that reinforced middle-class White privilege. By contrast, media arenas such as Ebony magazine presented African American readers with an image of Modernism as a style of comfort, security, and social confidence. Wilson shows how etiquette and home decorating manuals served to control women by associating them with the domestic sphere, and she considers how furniture by George Nelson and Charles and Ray Eames, as well as smaller-scale decorative accessories, empowered some users, even while constraining others.A striking counternarrative to conventional histories of design, Mid-Century Modernism and the American Body unveils fresh perspectives on one of the most distinctive movements in American visual culture 
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Datensatz im Suchindex

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Mid-century modernism and the American body race, gender, and the politics of power in design Kristina Wilson
Princeton ; Oxford Princeton University Press [2021]
© 2021
1 Online-Ressource (VII, 254 Seiten) Illustrationen
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The first investigation of how race and gender shaped the presentation and marketing of Modernist decor in postwar AmericaIn the world of interior design, mid-century Modernism has left an indelible mark still seen and felt today in countless open-concept floor plans and sleek, geometric furnishings. Yet despite our continued fascination, we rarely consider how this iconic design sensibility was marketed to the diverse audiences of its era. Examining advice manuals, advertisements in Life and Ebony, furniture, art, and more, Mid-Century Modernism and the American Body offers a powerful new look at how codes of race, gender, and identity influenced-and were influenced by-Modern design and shaped its presentation to consumers.Taking us to the booming suburban landscape of postwar America, Kristina Wilson demonstrates that the ideals defined by popular Modernist furnishings were far from neutral or race-blind. Advertisers offered this aesthetic to White audiences as a solution for keeping dirt and outsiders at bay, an approach that reinforced middle-class White privilege. By contrast, media arenas such as Ebony magazine presented African American readers with an image of Modernism as a style of comfort, security, and social confidence. Wilson shows how etiquette and home decorating manuals served to control women by associating them with the domestic sphere, and she considers how furniture by George Nelson and Charles and Ray Eames, as well as smaller-scale decorative accessories, empowered some users, even while constraining others.A striking counternarrative to conventional histories of design, Mid-Century Modernism and the American Body unveils fresh perspectives on one of the most distinctive movements in American visual culture
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https://doi.org/10.1515/9780691213491 Verlag URL des Erstveröffentlichers Volltext
spellingShingle Wilson, Kristina
Mid-century modernism and the American body race, gender, and the politics of power in design
ART / History / General bisacsh
Decorative arts United States Marketing
Design Social aspects United States History 20th century
Modernism (Aesthetics) Social aspects United States
Power (Social sciences) United States History 20th century
Rasse (DE-588)4048440-3 gnd
Geschlecht (DE-588)4020547-2 gnd
Design (DE-588)4011510-0 gnd
Industriedesign (DE-588)4072788-9 gnd
subject_GND (DE-588)4048440-3
(DE-588)4020547-2
(DE-588)4011510-0
(DE-588)4072788-9
(DE-588)4078704-7
title Mid-century modernism and the American body race, gender, and the politics of power in design
title_auth Mid-century modernism and the American body race, gender, and the politics of power in design
title_exact_search Mid-century modernism and the American body race, gender, and the politics of power in design
title_exact_search_txtP Mid-century modernism and the American body race, gender, and the politics of power in design
title_full Mid-century modernism and the American body race, gender, and the politics of power in design Kristina Wilson
title_fullStr Mid-century modernism and the American body race, gender, and the politics of power in design Kristina Wilson
title_full_unstemmed Mid-century modernism and the American body race, gender, and the politics of power in design Kristina Wilson
title_short Mid-century modernism and the American body
title_sort mid century modernism and the american body race gender and the politics of power in design
title_sub race, gender, and the politics of power in design
topic ART / History / General bisacsh
Decorative arts United States Marketing
Design Social aspects United States History 20th century
Modernism (Aesthetics) Social aspects United States
Power (Social sciences) United States History 20th century
Rasse (DE-588)4048440-3 gnd
Geschlecht (DE-588)4020547-2 gnd
Design (DE-588)4011510-0 gnd
Industriedesign (DE-588)4072788-9 gnd
topic_facet ART / History / General
Decorative arts United States Marketing
Design Social aspects United States History 20th century
Modernism (Aesthetics) Social aspects United States
Power (Social sciences) United States History 20th century
Rasse
Geschlecht
Design
Industriedesign
USA
url https://doi.org/10.1515/9780691213491
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