Mid-century modernism and the American body race, gender, and the politics of power in design
The first investigation of how race and gender shaped the presentation and marketing of Modernist decor in postwar AmericaIn the world of interior design, mid-century Modernism has left an indelible mark still seen and felt today in countless open-concept floor plans and sleek, geometric furnishings...
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Princeton University Press
[2021]
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520 | |a The first investigation of how race and gender shaped the presentation and marketing of Modernist decor in postwar AmericaIn the world of interior design, mid-century Modernism has left an indelible mark still seen and felt today in countless open-concept floor plans and sleek, geometric furnishings. Yet despite our continued fascination, we rarely consider how this iconic design sensibility was marketed to the diverse audiences of its era. Examining advice manuals, advertisements in Life and Ebony, furniture, art, and more, Mid-Century Modernism and the American Body offers a powerful new look at how codes of race, gender, and identity influenced-and were influenced by-Modern design and shaped its presentation to consumers.Taking us to the booming suburban landscape of postwar America, Kristina Wilson demonstrates that the ideals defined by popular Modernist furnishings were far from neutral or race-blind. Advertisers offered this aesthetic to White audiences as a solution for keeping dirt and outsiders at bay, an approach that reinforced middle-class White privilege. By contrast, media arenas such as Ebony magazine presented African American readers with an image of Modernism as a style of comfort, security, and social confidence. Wilson shows how etiquette and home decorating manuals served to control women by associating them with the domestic sphere, and she considers how furniture by George Nelson and Charles and Ray Eames, as well as smaller-scale decorative accessories, empowered some users, even while constraining others.A striking counternarrative to conventional histories of design, Mid-Century Modernism and the American Body unveils fresh perspectives on one of the most distinctive movements in American visual culture | ||
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Datensatz im Suchindex
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author | Wilson, Kristina |
author_GND | (DE-588)139333789 |
author_facet | Wilson, Kristina |
author_role | aut |
author_sort | Wilson, Kristina |
author_variant | k w kw |
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bvnumber | BV047309409 |
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dewey-full | 745.40973/0904 |
dewey-hundreds | 700 - The arts |
dewey-ones | 745 - Decorative arts |
dewey-raw | 745.40973/0904 |
dewey-search | 745.40973/0904 |
dewey-sort | 3745.40973 3904 |
dewey-tens | 740 - Graphic arts and decorative arts |
discipline | Kunstgeschichte |
discipline_str_mv | Kunstgeschichte |
doi_str_mv | 10.1515/9780691213491 |
era | Geschichte 1950-1959 gnd |
era_facet | Geschichte 1950-1959 |
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isbn | 9780691213491 |
language | English |
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spelling | Wilson, Kristina Verfasser (DE-588)139333789 aut Mid-century modernism and the American body race, gender, and the politics of power in design Kristina Wilson Princeton ; Oxford Princeton University Press [2021] © 2021 1 Online-Ressource (VII, 254 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier The first investigation of how race and gender shaped the presentation and marketing of Modernist decor in postwar AmericaIn the world of interior design, mid-century Modernism has left an indelible mark still seen and felt today in countless open-concept floor plans and sleek, geometric furnishings. Yet despite our continued fascination, we rarely consider how this iconic design sensibility was marketed to the diverse audiences of its era. Examining advice manuals, advertisements in Life and Ebony, furniture, art, and more, Mid-Century Modernism and the American Body offers a powerful new look at how codes of race, gender, and identity influenced-and were influenced by-Modern design and shaped its presentation to consumers.Taking us to the booming suburban landscape of postwar America, Kristina Wilson demonstrates that the ideals defined by popular Modernist furnishings were far from neutral or race-blind. Advertisers offered this aesthetic to White audiences as a solution for keeping dirt and outsiders at bay, an approach that reinforced middle-class White privilege. By contrast, media arenas such as Ebony magazine presented African American readers with an image of Modernism as a style of comfort, security, and social confidence. Wilson shows how etiquette and home decorating manuals served to control women by associating them with the domestic sphere, and she considers how furniture by George Nelson and Charles and Ray Eames, as well as smaller-scale decorative accessories, empowered some users, even while constraining others.A striking counternarrative to conventional histories of design, Mid-Century Modernism and the American Body unveils fresh perspectives on one of the most distinctive movements in American visual culture Geschichte 1950-1959 gnd rswk-swf ART / History / General bisacsh Decorative arts United States Marketing Design Social aspects United States History 20th century Modernism (Aesthetics) Social aspects United States Power (Social sciences) United States History 20th century Rasse (DE-588)4048440-3 gnd rswk-swf Geschlecht (DE-588)4020547-2 gnd rswk-swf Design (DE-588)4011510-0 gnd rswk-swf Industriedesign (DE-588)4072788-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Industriedesign (DE-588)4072788-9 s Geschichte 1950-1959 z DE-604 Design (DE-588)4011510-0 s Geschlecht (DE-588)4020547-2 s Rasse (DE-588)4048440-3 s Erscheint auch als Druck-Ausgabe 978-0-691-20819-0 https://doi.org/10.1515/9780691213491 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Wilson, Kristina Mid-century modernism and the American body race, gender, and the politics of power in design ART / History / General bisacsh Decorative arts United States Marketing Design Social aspects United States History 20th century Modernism (Aesthetics) Social aspects United States Power (Social sciences) United States History 20th century Rasse (DE-588)4048440-3 gnd Geschlecht (DE-588)4020547-2 gnd Design (DE-588)4011510-0 gnd Industriedesign (DE-588)4072788-9 gnd |
subject_GND | (DE-588)4048440-3 (DE-588)4020547-2 (DE-588)4011510-0 (DE-588)4072788-9 (DE-588)4078704-7 |
title | Mid-century modernism and the American body race, gender, and the politics of power in design |
title_auth | Mid-century modernism and the American body race, gender, and the politics of power in design |
title_exact_search | Mid-century modernism and the American body race, gender, and the politics of power in design |
title_exact_search_txtP | Mid-century modernism and the American body race, gender, and the politics of power in design |
title_full | Mid-century modernism and the American body race, gender, and the politics of power in design Kristina Wilson |
title_fullStr | Mid-century modernism and the American body race, gender, and the politics of power in design Kristina Wilson |
title_full_unstemmed | Mid-century modernism and the American body race, gender, and the politics of power in design Kristina Wilson |
title_short | Mid-century modernism and the American body |
title_sort | mid century modernism and the american body race gender and the politics of power in design |
title_sub | race, gender, and the politics of power in design |
topic | ART / History / General bisacsh Decorative arts United States Marketing Design Social aspects United States History 20th century Modernism (Aesthetics) Social aspects United States Power (Social sciences) United States History 20th century Rasse (DE-588)4048440-3 gnd Geschlecht (DE-588)4020547-2 gnd Design (DE-588)4011510-0 gnd Industriedesign (DE-588)4072788-9 gnd |
topic_facet | ART / History / General Decorative arts United States Marketing Design Social aspects United States History 20th century Modernism (Aesthetics) Social aspects United States Power (Social sciences) United States History 20th century Rasse Geschlecht Design Industriedesign USA |
url | https://doi.org/10.1515/9780691213491 |
work_keys_str_mv | AT wilsonkristina midcenturymodernismandtheamericanbodyracegenderandthepoliticsofpowerindesign |