Innovating for the middle of the pyramid in emerging countries

The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely a...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	Cuervo-Cazurra, Alvaro 1968- (HerausgeberIn), Montoya, Miguel A. (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cambridge Cambridge University Press 2021
Schlagworte:	Technological innovations / Developing countries Middle class / Developing countries Basic needs / Developing countries
Online-Zugang:	DE-12 DE-473 URL des Erstveröffentlichers
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!