Political branding more than parties, leaders and policies
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| Weitere Verfasser: | , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2020
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MARC
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| 020 | |a 9780367492274 |9 978-0-367-49227-4 | ||
| 035 | |a (OCoLC)1257810834 | ||
| 035 | |a (DE-599)BVBBV047276404 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 100 | 1 | |a Pich, Christopher |0 (DE-588)1235480895 |4 edt | |
| 245 | 1 | 0 | |a Political branding |b more than parties, leaders and policies |c edited by Christopher Pich, Bruce I. Newman |
| 264 | 1 | |a London ; New York |b Routledge, Taylor & Francis Group |c 2020 | |
| 300 | |a vii, 173 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a <P>1. Evolution of Political Branding: Typologies, Diverse Settings and Future Research</P><I><P>Christopher Pich and Bruce I. Newman</P></I><P>2. Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi</P><I><P>Varsha Jain and Ganesh B. E.</P></I><P>3. Moderators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management</P><I><P>Andrzej Falkowski and Magdalena Jabłońska</P></I><P>4. Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors </P><I><P>Alex Marland and Angelia Wagner</P></I><P>5. Exploring Personal Political Brands of Iceland's Parliamentarians </P><I><P>Guja Armannsdottir, Stuart Carnell, and Christopher Pich</P></I><P>6. Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers </P><I><P>John Harvey and Ines Branco-Illodo</P></I><P>7. The Emergence of Science as a Political Brand </P><I><P>Todd P. Newman</P></I><P>8. Symbolic Political Communication, and Trust: A Young Voters' Perspective of the Indonesian Presidential Election</P><I><P>Ihwan Susila, Dianne Dean, Raja Nerina Raja Yusof, Anton Agus Setyawan and Farid Wajdi</P></I> | ||
| 650 | 0 | 7 | |a Politikmarketing |0 (DE-588)1050917146 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Communication in politics | |
| 653 | 0 | |a Branding (Marketing) / Political aspects | |
| 653 | 0 | |a Communication in politics | |
| 689 | 0 | 0 | |a Politikmarketing |0 (DE-588)1050917146 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Newman, Bruce I. |d 1953- |0 (DE-588)170315339 |4 edt | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032680007 | |
Datensatz im Suchindex
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| author2 | Pich, Christopher Newman, Bruce I. 1953- |
| author2_role | edt edt |
| author2_variant | c p cp b i n bi bin |
| author_GND | (DE-588)1235480895 (DE-588)170315339 |
| author_facet | Pich, Christopher Newman, Bruce I. 1953- |
| building | Verbundindex |
| bvnumber | BV047276404 |
| ctrlnum | (OCoLC)1257810834 (DE-599)BVBBV047276404 |
| format | Book |
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| id | DE-604.BV047276404 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T08:43:39Z |
| institution | BVB |
| isbn | 9780367492274 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032680007 |
| oclc_num | 1257810834 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | vii, 173 Seiten Illustrationen |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Pich, Christopher (DE-588)1235480895 edt Political branding more than parties, leaders and policies edited by Christopher Pich, Bruce I. Newman London ; New York Routledge, Taylor & Francis Group 2020 vii, 173 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier <P>1. Evolution of Political Branding: Typologies, Diverse Settings and Future Research</P><I><P>Christopher Pich and Bruce I. Newman</P></I><P>2. Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi</P><I><P>Varsha Jain and Ganesh B. E.</P></I><P>3. Moderators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management</P><I><P>Andrzej Falkowski and Magdalena Jabłońska</P></I><P>4. Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors </P><I><P>Alex Marland and Angelia Wagner</P></I><P>5. Exploring Personal Political Brands of Iceland's Parliamentarians </P><I><P>Guja Armannsdottir, Stuart Carnell, and Christopher Pich</P></I><P>6. Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers </P><I><P>John Harvey and Ines Branco-Illodo</P></I><P>7. The Emergence of Science as a Political Brand </P><I><P>Todd P. Newman</P></I><P>8. Symbolic Political Communication, and Trust: A Young Voters' Perspective of the Indonesian Presidential Election</P><I><P>Ihwan Susila, Dianne Dean, Raja Nerina Raja Yusof, Anton Agus Setyawan and Farid Wajdi</P></I> Politikmarketing (DE-588)1050917146 gnd rswk-swf Communication in politics Branding (Marketing) / Political aspects Politikmarketing (DE-588)1050917146 s DE-604 Newman, Bruce I. 1953- (DE-588)170315339 edt |
| spellingShingle | Political branding more than parties, leaders and policies Politikmarketing (DE-588)1050917146 gnd |
| subject_GND | (DE-588)1050917146 |
| title | Political branding more than parties, leaders and policies |
| title_auth | Political branding more than parties, leaders and policies |
| title_exact_search | Political branding more than parties, leaders and policies |
| title_full | Political branding more than parties, leaders and policies edited by Christopher Pich, Bruce I. Newman |
| title_fullStr | Political branding more than parties, leaders and policies edited by Christopher Pich, Bruce I. Newman |
| title_full_unstemmed | Political branding more than parties, leaders and policies edited by Christopher Pich, Bruce I. Newman |
| title_short | Political branding |
| title_sort | political branding more than parties leaders and policies |
| title_sub | more than parties, leaders and policies |
| topic | Politikmarketing (DE-588)1050917146 gnd |
| topic_facet | Politikmarketing |
| work_keys_str_mv | AT pichchristopher politicalbrandingmorethanpartiesleadersandpolicies AT newmanbrucei politicalbrandingmorethanpartiesleadersandpolicies |