Customer data platforms use people data to transform the future of marketing engagement
The Customer Data Problem -- CHAPTER 2 The Brief, Wondrous Life of Customer Data Management -- Customer Data on Cards and Tape? -- Direct Mail and Email: The Prototypes of Modern Marketing -- A Brief History of Customer Data Management -- Relational Databases -- The Rise of CRM and Marketing Automat...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Hoboken, New Jersey
Wiley
[2021]
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| Online-Zugang: | DE-1050 DE-2070s |
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Customer Data Platforms Use People Data to Transform the Future of Marketing Engagement
Veröffentlicht 2020
DE-2070s
Elektronisch
E-Book