Living Up to the Ads Gender Fictions of the 1920s
In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood-the ad man, the female consumer, and the often female adv...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Durham
Duke University Press
[2000]
|
| Schriftenreihe: | New Americanists
|
| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 URL des Erstveröffentlichers |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047113327 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 210129s2000 |||| o||u| ||||||eng d | ||
| 020 | |a 9780822377641 |9 978-0-8223-7764-1 | ||
| 024 | 7 | |a 10.1515/9780822377641 |2 doi | |
| 035 | |a (ZDB-23-DGG)9780822377641 | ||
| 035 | |a (OCoLC)1235889673 | ||
| 035 | |a (DE-599)BVBBV047113327 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1043 |a DE-1046 |a DE-858 |a DE-Aug4 |a DE-859 |a DE-860 |a DE-473 |a DE-739 | ||
| 082 | 0 | |a 659.1/042 | |
| 100 | 1 | |a Davis, Simone Weil |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Living Up to the Ads |b Gender Fictions of the 1920s |c Simone Weil Davis |
| 264 | 1 | |a Durham |b Duke University Press |c [2000] | |
| 264 | 4 | |c © 2000 | |
| 300 | |a 1 online resource (264 pages) |b 14 b&w photographs | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a New Americanists | |
| 500 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 12. Dez 2020) | ||
| 520 | |a In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood-the ad man, the female consumer, and the often female advertising model or spokesperson-Davis traces the emergence of the pervasive gendering of American consumerism.Materials from advertising firms-including memos, manuals, meeting minutes, and newsletters-are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott Fitzgerald, and Zelda Fitzgerald. Davis engages such books as Babbitt, Quicksand, and Save Me the Waltz in original and imaginative ways, asking each to participate in her discussion of commodity culture, gender, and identity. To illuminate the subjective, day-to-day experiences of 1920s consumerism in the United States, Davis juxtaposes print ads and industry manuals with works of fiction. Capturing the maverick voices of some of the decade's most influential advertisers and writers, Davis reveals the lines that were drawn between truths and lies, seduction and selling, white and black, and men and women.Davis's methodology challenges disciplinary borders by employing historical, sociological, and literary practices to discuss the enduring links between commodity culture, gender, and identity construction. Living Up to the Ads will appeal to students and scholars of advertising, American studies, women's studies, cultural studies, and early-twentieth-century American history | ||
| 546 | |a In English | ||
| 650 | 7 | |a SOCIAL SCIENCE / Gender Studies |2 bisacsh | |
| 650 | 4 | |a Sex role in advertising |z United States |x History |y 20th century | |
| 650 | 4 | |a Sex role in literature | |
| 856 | 4 | 0 | |u https://doi.org/10.1515/9780822377641 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-23-DGG | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032519757 | ||
| 966 | e | |u https://doi.org/10.1515/9780822377641 |l FAB01 |p ZDB-23-DGG |q FAB_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9780822377641 |l FAW01 |p ZDB-23-DGG |q FAW_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9780822377641 |l FCO01 |p ZDB-23-DGG |q FCO_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9780822377641 |l FHA01 |p ZDB-23-DGG |q FHA_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9780822377641 |l FKE01 |p ZDB-23-DGG |q FKE_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9780822377641 |l FLA01 |p ZDB-23-DGG |q FLA_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9780822377641 |l UPA01 |p ZDB-23-DGG |q UPA_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9780822377641 |l UBG01 |p ZDB-23-DGG |q UBG_PDA_DGG |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-UBG_katkey | 196734471 |
|---|---|
| DE-BY-UBG_local_url | https://doi.org/10.1515/9780822377641 Aggregator https://doi.org/10.1515/9780822377641?locatt=mode:legacy Verlag |
| _version_ | 1811361541780406272 |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Davis, Simone Weil |
| author_facet | Davis, Simone Weil |
| author_role | aut |
| author_sort | Davis, Simone Weil |
| author_variant | s w d sw swd |
| building | Verbundindex |
| bvnumber | BV047113327 |
| collection | ZDB-23-DGG |
| ctrlnum | (ZDB-23-DGG)9780822377641 (OCoLC)1235889673 (DE-599)BVBBV047113327 |
| dewey-full | 659.1/042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 |
| dewey-search | 659.1/042 |
| dewey-sort | 3659.1 242 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1515/9780822377641 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03887nmm a2200505zc 4500</leader><controlfield tag="001">BV047113327</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">210129s2000 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780822377641</subfield><subfield code="9">978-0-8223-7764-1</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9780822377641</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-23-DGG)9780822377641</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1235889673</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047113327</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1043</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/042</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Davis, Simone Weil</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Living Up to the Ads</subfield><subfield code="b">Gender Fictions of the 1920s</subfield><subfield code="c">Simone Weil Davis</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Durham</subfield><subfield code="b">Duke University Press</subfield><subfield code="c">[2000]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2000</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (264 pages)</subfield><subfield code="b">14 b&w photographs</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">New Americanists</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 12. Dez 2020)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood-the ad man, the female consumer, and the often female advertising model or spokesperson-Davis traces the emergence of the pervasive gendering of American consumerism.Materials from advertising firms-including memos, manuals, meeting minutes, and newsletters-are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott Fitzgerald, and Zelda Fitzgerald. Davis engages such books as Babbitt, Quicksand, and Save Me the Waltz in original and imaginative ways, asking each to participate in her discussion of commodity culture, gender, and identity. To illuminate the subjective, day-to-day experiences of 1920s consumerism in the United States, Davis juxtaposes print ads and industry manuals with works of fiction. Capturing the maverick voices of some of the decade's most influential advertisers and writers, Davis reveals the lines that were drawn between truths and lies, seduction and selling, white and black, and men and women.Davis's methodology challenges disciplinary borders by employing historical, sociological, and literary practices to discuss the enduring links between commodity culture, gender, and identity construction. Living Up to the Ads will appeal to students and scholars of advertising, American studies, women's studies, cultural studies, and early-twentieth-century American history</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SOCIAL SCIENCE / Gender Studies</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sex role in advertising</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield><subfield code="y">20th century</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sex role in literature</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1515/9780822377641</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DGG</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032519757</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780822377641</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAB_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780822377641</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAW_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780822377641</subfield><subfield code="l">FCO01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FCO_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780822377641</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FHA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780822377641</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FKE_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780822377641</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FLA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780822377641</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UPA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780822377641</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UBG_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV047113327 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:26:53Z |
| indexdate | 2024-09-27T16:47:09Z |
| institution | BVB |
| isbn | 9780822377641 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032519757 |
| oclc_num | 1235889673 |
| open_access_boolean | |
| owner | DE-1043 DE-1046 DE-858 DE-Aug4 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 |
| owner_facet | DE-1043 DE-1046 DE-858 DE-Aug4 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 |
| physical | 1 online resource (264 pages) 14 b&w photographs |
| psigel | ZDB-23-DGG ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FCO_PDA_DGG ZDB-23-DGG FHA_PDA_DGG ZDB-23-DGG FKE_PDA_DGG ZDB-23-DGG FLA_PDA_DGG ZDB-23-DGG UPA_PDA_DGG ZDB-23-DGG UBG_PDA_DGG |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Duke University Press |
| record_format | marc |
| series2 | New Americanists |
| spellingShingle | Davis, Simone Weil Living Up to the Ads Gender Fictions of the 1920s SOCIAL SCIENCE / Gender Studies bisacsh Sex role in advertising United States History 20th century Sex role in literature |
| title | Living Up to the Ads Gender Fictions of the 1920s |
| title_auth | Living Up to the Ads Gender Fictions of the 1920s |
| title_exact_search | Living Up to the Ads Gender Fictions of the 1920s |
| title_exact_search_txtP | Living Up to the Ads Gender Fictions of the 1920s |
| title_full | Living Up to the Ads Gender Fictions of the 1920s Simone Weil Davis |
| title_fullStr | Living Up to the Ads Gender Fictions of the 1920s Simone Weil Davis |
| title_full_unstemmed | Living Up to the Ads Gender Fictions of the 1920s Simone Weil Davis |
| title_short | Living Up to the Ads |
| title_sort | living up to the ads gender fictions of the 1920s |
| title_sub | Gender Fictions of the 1920s |
| topic | SOCIAL SCIENCE / Gender Studies bisacsh Sex role in advertising United States History 20th century Sex role in literature |
| topic_facet | SOCIAL SCIENCE / Gender Studies Sex role in advertising United States History 20th century Sex role in literature |
| url | https://doi.org/10.1515/9780822377641 |
| work_keys_str_mv | AT davissimoneweil livinguptotheadsgenderfictionsofthe1920s |