Marketing a relationship perspective
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| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hackensack, NJ
World Scientific
[2019]
München Vahlen |
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | DE-521 DE-355 URL des Erstveröffentlichers |
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MARC
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| 250 | |a Second edition | ||
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| 264 | 1 | |a München |b Vahlen | |
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Datensatz im Suchindex
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| author | Hollensen, Svend Opresnik, Marc Oliver 1969- |
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| author_facet | Hollensen, Svend Opresnik, Marc Oliver 1969- |
| author_role | aut aut |
| author_sort | Hollensen, Svend |
| author_variant | s h sh m o o mo moo |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1142/y0020 |
| edition | Second edition |
| format | Electronic eBook |
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| genre | 1\p (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV047100543 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T08:36:35Z |
| institution | BVB |
| isbn | 9781944659639 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032506942 |
| oclc_num | 1232511254 |
| open_access_boolean | |
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| owner_facet | DE-355 DE-BY-UBR DE-521 |
| physical | 1 Online-Ressource (XVIII, 502 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-124-WOP ZDB-124-WOP EUV_EK_WSP ZDB-124-WOP UBR Paketkauf 2020 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | World Scientific Vahlen |
| record_format | marc |
| spellingShingle | Hollensen, Svend Opresnik, Marc Oliver 1969- Marketing a relationship perspective Beziehungsmarketing (DE-588)4789127-0 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4061963-1 (DE-588)4037589-4 (DE-588)4113937-9 |
| title | Marketing a relationship perspective |
| title_auth | Marketing a relationship perspective |
| title_exact_search | Marketing a relationship perspective |
| title_full | Marketing a relationship perspective Svend Hollensen (University of Southern Denmark, Denmark), Marc Oliver Opresnik (Technical University Luebeck, Germany) |
| title_fullStr | Marketing a relationship perspective Svend Hollensen (University of Southern Denmark, Denmark), Marc Oliver Opresnik (Technical University Luebeck, Germany) |
| title_full_unstemmed | Marketing a relationship perspective Svend Hollensen (University of Southern Denmark, Denmark), Marc Oliver Opresnik (Technical University Luebeck, Germany) |
| title_short | Marketing |
| title_sort | marketing a relationship perspective |
| title_sub | a relationship perspective |
| topic | Beziehungsmarketing (DE-588)4789127-0 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Beziehungsmarketing Unternehmen Marketing Hochschulschrift |
| url | https://doi.org/10.1142/y0020 |
| work_keys_str_mv | AT hollensensvend marketingarelationshipperspective AT opresnikmarcoliver marketingarelationshipperspective |