Branding books across the ages strategies and key concepts in literary branding

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Weitere Verfasser: Braber, Helleke van den 1970- (HerausgeberIn), Dera, Jeroen 1986- (HerausgeberIn), Joosten, Jos 1964- (HerausgeberIn), Steenmeijer, Maarten 1954- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Amsterdam Amsterdam University Press [2021]
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Datensatz im Suchindex

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publishDate 2021
publishDateSearch 2021
publishDateSort 2021
publisher Amsterdam University Press
record_format marc
spellingShingle Branding books across the ages strategies and key concepts in literary branding
Marketing (DE-588)4037589-4 gnd
Buchhandel (DE-588)4008626-4 gnd
Vermarktung (DE-588)4121857-7 gnd
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title Branding books across the ages strategies and key concepts in literary branding
title_auth Branding books across the ages strategies and key concepts in literary branding
title_exact_search Branding books across the ages strategies and key concepts in literary branding
title_exact_search_txtP Branding books across the ages strategies and key concepts in literary branding
title_full Branding books across the ages strategies and key concepts in literary branding edited by Helleke van den Braber, Jeroen Dera, Jos Joosten, and Maarten Steenmeijer
title_fullStr Branding books across the ages strategies and key concepts in literary branding edited by Helleke van den Braber, Jeroen Dera, Jos Joosten, and Maarten Steenmeijer
title_full_unstemmed Branding books across the ages strategies and key concepts in literary branding edited by Helleke van den Braber, Jeroen Dera, Jos Joosten, and Maarten Steenmeijer
title_short Branding books across the ages
title_sort branding books across the ages strategies and key concepts in literary branding
title_sub strategies and key concepts in literary branding
topic Marketing (DE-588)4037589-4 gnd
Buchhandel (DE-588)4008626-4 gnd
Vermarktung (DE-588)4121857-7 gnd
Verlag (DE-588)4063004-3 gnd
Literatur (DE-588)4035964-5 gnd
topic_facet Marketing
Buchhandel
Vermarktung
Verlag
Literatur
Niederlande
Aufsatzsammlung
url https://directory.doabooks.org/handle/20.500.12854/68168
https://doi.org/10.5117/9789463723916
https://doi.org/10.1515/9789048544400
https://www.jstor.org/stable/j.ctv1m8d6qv
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