Analyzing the strategic role of neuromarketing and consumer neuroscience
"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2020]
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| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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| Schlagworte: | |
| Online-Zugang: | DE-1049 DE-573 DE-898 DE-706 DE-1050 DE-83 |
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| Zusammenfassung: | "This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"-- |
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| Beschreibung: | "Premier Reference Source" -- taken from front cover Description based on title screen (IGI Global, viewed 07/18/2020) |
| Beschreibung: | 1 Online-Ressource (304 Seiten) |
| ISBN: | 9781799831280 1799831280 |