Handbook of research on leveraging consumer behavior and psychology in the digital economy
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher...
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| Weitere Verfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2020
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| Schlagworte: | |
| Online-Zugang: | DE-1049 DE-573 DE-898 |
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