Alternate reality games promotion and participatory culture
"Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically ARGs are rooted in advertising as...
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| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
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| Schriftenreihe: | Routledge critical advertising studies
Routledge critical advertising studies |
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| Online-Zugang: | URL des Erstveroeffentlichers |
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