Alternate reality games promotion and participatory culture
"Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically ARGs are rooted in advertising as...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2020
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| Schriftenreihe: | Routledge critical advertising studies
Routledge critical advertising studies |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
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| Zusammenfassung: | "Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on character behaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today. With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchers in the fields of games, film, advertising, and media and cultural studies"-- |
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| Beschreibung: | "Routledge Focus"--Cover Description based on online resource; title from digital title page (viewed on November 12, 2019) |
| Beschreibung: | 1 online resource (134 pages) |
| ISBN: | 9781351174749 1351174746 9781351174732 1351174738 9781351174725 135117472X |