Tourism events in Asia marketing and development

"The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly...

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Weitere Verfasser: Hassan, Azizul (HerausgeberIn), Sharma, Anukrati 1981- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Abingdon, Oxon Routledge 2019
Schriftenreihe:Routledge advances in event research series
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650 4 |a Festivals / Asia 
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Datensatz im Suchindex

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spelling Tourism events in Asia marketing and development edited by Azizul Hassan and Anukrati Sharma
Abingdon, Oxon Routledge 2019
1 online resource
txt rdacontent
c rdamedia
cr rdacarrier
Routledge advances in event research series
"The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events, MICE and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding"--
Tourism / Asia / Marketing
Tourism / Asia / Planning
Tourism / Social aspects / Asia
Special events / Asia
Festivals / Asia
Hassan, Azizul edt
Sharma, Anukrati 1981- edt
https://www.taylorfrancis.com/books/9781351105743 Verlag URL des Erstveroeffentlichers Volltext
spellingShingle Tourism events in Asia marketing and development
Tourism / Asia / Marketing
Tourism / Asia / Planning
Tourism / Social aspects / Asia
Special events / Asia
Festivals / Asia
title Tourism events in Asia marketing and development
title_auth Tourism events in Asia marketing and development
title_exact_search Tourism events in Asia marketing and development
title_full Tourism events in Asia marketing and development edited by Azizul Hassan and Anukrati Sharma
title_fullStr Tourism events in Asia marketing and development edited by Azizul Hassan and Anukrati Sharma
title_full_unstemmed Tourism events in Asia marketing and development edited by Azizul Hassan and Anukrati Sharma
title_short Tourism events in Asia
title_sort tourism events in asia marketing and development
title_sub marketing and development
topic Tourism / Asia / Marketing
Tourism / Asia / Planning
Tourism / Social aspects / Asia
Special events / Asia
Festivals / Asia
topic_facet Tourism / Asia / Marketing
Tourism / Asia / Planning
Tourism / Social aspects / Asia
Special events / Asia
Festivals / Asia
url https://www.taylorfrancis.com/books/9781351105743
work_keys_str_mv AT hassanazizul tourismeventsinasiamarketinganddevelopment
AT sharmaanukrati tourismeventsinasiamarketinganddevelopment