The art of successful brand collaborations partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more
"Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand Collab...
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| Hauptverfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Milton Park, Abingdon, Oxon
Routledge
2020
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| Online-Zugang: | URL des Erstveroeffentlichers |
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