Modern advertising and the market for audience attention the US advertising industry's turn-of-the-twentieth-century transition
"Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge, Taylor & Francis Group
2020
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| Schriftenreihe: | Routledge Explorations in Economic History
Routledge explorations in economic history |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
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