Ethnic marketing theory, practice and entrepreneurship
The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use."--Provided by publisher
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2019
|
| Schriftenreihe: | Routledge studies in marketing
Routledge studies in marketing 5 |
| Schlagworte: | |
| Online-Zugang: | URL des Erstveroeffentlichers |
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MARC
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| 650 | 4 | |a Minority consumers | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a Marketing / Cross-cultural studies | |
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Datensatz im Suchindex
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| author | Pires, Guilherme D. Stanton, John L. |
| author_facet | Pires, Guilherme D. Stanton, John L. |
| author_role | aut aut |
| author_sort | Pires, Guilherme D. |
| author_variant | g d p gd gdp j l s jl jls |
| building | Verbundindex |
| bvnumber | BV047012942 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12089 |
| dewey-search | 658.8/12089 |
| dewey-sort | 3658.8 512089 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047012942 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:58:12Z |
| indexdate | 2024-07-10T09:00:07Z |
| institution | BVB |
| isbn | 9781315454894 1315454890 9781315454870 1315454874 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032420478 |
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| physical | 1 online resource (xiii, 357 pages) illustrations |
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| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge studies in marketing |
| spelling | Pires, Guilherme D. Verfasser aut Ethnic marketing theory, practice and entrepreneurship Guilherme D. Pires and John Stanton New York, NY Routledge 2019 © 2019 1 online resource (xiii, 357 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Routledge studies in marketing Routledge studies in marketing 5 The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use."--Provided by publisher Minority consumers Market segmentation Marketing / Cross-cultural studies Stanton, John L. aut https://www.taylorfrancis.com/books/9781315454894 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Pires, Guilherme D. Stanton, John L. Ethnic marketing theory, practice and entrepreneurship Minority consumers Market segmentation Marketing / Cross-cultural studies |
| title | Ethnic marketing theory, practice and entrepreneurship |
| title_auth | Ethnic marketing theory, practice and entrepreneurship |
| title_exact_search | Ethnic marketing theory, practice and entrepreneurship |
| title_exact_search_txtP | Ethnic marketing theory, practice and entrepreneurship |
| title_full | Ethnic marketing theory, practice and entrepreneurship Guilherme D. Pires and John Stanton |
| title_fullStr | Ethnic marketing theory, practice and entrepreneurship Guilherme D. Pires and John Stanton |
| title_full_unstemmed | Ethnic marketing theory, practice and entrepreneurship Guilherme D. Pires and John Stanton |
| title_short | Ethnic marketing |
| title_sort | ethnic marketing theory practice and entrepreneurship |
| title_sub | theory, practice and entrepreneurship |
| topic | Minority consumers Market segmentation Marketing / Cross-cultural studies |
| topic_facet | Minority consumers Market segmentation Marketing / Cross-cultural studies |
| url | https://www.taylorfrancis.com/books/9781315454894 |
| work_keys_str_mv | AT piresguilhermed ethnicmarketingtheorypracticeandentrepreneurship AT stantonjohnl ethnicmarketingtheorypracticeandentrepreneurship |